Branding Tips for your Business
Should You Copyright or Trademark Your Logo?
There seems to be a bit of confusion between the words “copyright” and “trademark” – what usually happens is people use them interchangeably. And if you aren’t a legal expert, we don’t blame you for thinking these two words are one and the same. However, when it comes to designing a logo for your business, […]
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How Much Should A Logo Designer Cost?
A logo is an essential aspect of your business’ identity. It’s the first impression customers have of your business. As such, it’s important to carve out a budget for a business logo so that your business comes off as professional and trustworthy. How you acquire the logo design is up to you, but know that […]
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What Does A Logo Designer Do?
Logo designers are professional graphic designers who create unique and custom brand imagery for the individual or company who hired them. Logo designers can either be freelancers, full-time employees at a design firm or advertising agency, or work under a temporary contract. Most professional designers have an undergraduate degree in graphic design and may also […]
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Zara Revealed A New Logo – And We Actually Like It
January 2019 seems to be a major rebranding month for notable companies. The task management system powerhouse Slack recently revealed a new logo design, and Kate Spade New York also made their iconic spade-shaped logo more versatile. The latest new logo design reveal came from Zara, a global fashion retailer — and contrary to what […]
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How To Tell If A Branded Item Is Real Or Fake
The majority of shoppers will make purchasing decisions based on the brand name or logo on an item. Companies spend billions of dollars protecting and marketing their genuine brand image to ensure customers know that they are getting the real thing — not a counterfeit. Unfortunately, the counterfeit market is thriving thanks to improved copycat […]
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How Do I Fix A Bad Logo Design?
As business owners, we all have this vision of making our own company logo from scratch using Adobe Indesign. In reality, what we end up with is a logo design that looks as if it was created in Microsoft Paint and resembles something you drew when you were twelve. Let’s face it, we’re not all […]
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New Years Resolutions To Help Build Your Brand
New Year, new you! Many individuals believe that January 1st is a way to reset and start setting and accomplishing personal goals for the upcoming year. However, while most are focusing inward on themselves, why not focus on setting goals for your business? According to Statista, 53% of survey respondents said that their New Years […]
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Show-Stopping Logo Design Trends in 2019
We’re on our way to closing out the next decade and a lot has changed in the logo design world over the past 9 years. We’ve seen some not-so-great logo design trends come and go, while others seem to be timeless. While we can’t predict in 2019 which celebrities will make a fool of themselves, […]
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Logo Design for Generation Z in Mind
Before you know it, the 65 million U.S. teens and young adults who make up Generation Z will have the biggest voice in consumer culture. Are you ready to bring your small business brand to this emerging audience? Post-millennials — loosely defined as the group born between 1995 and 2010 — have grown up in […]
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Logo Design for Millennials in Mind
Millennials — born roughly between 1980 and 2000 — are now the largest generation with a collective buying power of $200 billion. And if you listen to all the media buzz about Gen Y, you might be worried about how to connect with this growing audience. As a small business owner, you’re in the best […]
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