Creating an image of success and authority for your business is a smart way to win more customers. People are comfortable doing business with companies they trust to meet their expectations. If your business looks profitable, customers believe you can…
Logos need a strong visual identity that connects people to your brand. That’s why it’s tempting to look for a magic formula for choosing the right logo colors. Research suggests color can boost brand recognition by as much as 80…
No one can blame you for getting behind on Valentine’s Day promotions. Most people are still clearing away Christmas decorations and comparing New Year’s resolutions when February rolls around. The next thing you know, everyone is scrambling for ways to…
Branding experts say a logo design needs to be unique but timeless, memorable but simple. So how do you create a logo for an event that’s already occurred nearly 20 times? Every four years, designers from host countries around the…
The beginning of a new year is a time to audit your small business efforts and regroup. So, you didn’t get that blog started like you planned? Now’s the time to follow through on resolutions to grow your small business.…
Hard selling is exhausting — not only for you, but also for your business. Yes, it’s possible to make a sale by force-feeding people ideas about your product. Get this amazing, top-of-the-line doodad today, and life will be so easy!…
When you design a business card, don’t forget it has a job to do. A business card has to make you look good enough that strangers are convinced you can help them. People have a lot on their minds during…
Like many trends, color trends begin with the experts. Folks in fashion or design circles choose their favorite hues, and gradually, they spread to other industries. One day, cool, sleek colors are all the rage. The next, it’s bright purples.…
These days, figuring out how to get more views on Facebook is a bit like playing musical chairs. Everybody’s doing it, so it can be hard to tell who’s really succeeding or just getting lucky. You can obsess over the…
When you’re ready to create a website for your business, it can be confusing to untangle all the Internet jargon. Most likely, you have a lot of questions about where to begin. What are web servers and URLs? What is…
