What’s more memorable — your first bike or the moment you learned to ride it? For most people, it’s the latter. A feature-packed bike has no value unless it delivers a pleasurable experience. The value comes from the sense of…
Starting a business is tough. You’ll inevitably run into things unexpected. Some will be great. Others will be terrible. After building four startups, I’ve learned a lot about launching a business. This year, I had the opportunity to speak with…
As the new year rolls in, so do the latest logo design trends shaping business brands. Design preferences are always changing, and there’s no perfect formula for deciding which styles to adopt or ignore. Luckily, you don’t need to chase…
In the business world, three doesn’t make a crowd. It makes a marketplace. Few business owners get to work in an industry of one. Unless you’re bringing a completely new idea to market, you’ll always have competitors selling similar products.…
Color is the first thing you see in every logo, even when it isn’t the star element in a design. Our brains respond to the sensory language of color before we even process words or context. Yet, color is just…
Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website…
Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website…
Every year, the holiday season sparks a nationwide transformation. Customers who normally need to warm up to a purchase stay in a perpetual buying mood. An indulgent spirit spreads throughout the population, building enthusiasm for great deals. And shoppers finally…
In a lot of ways, branding is one giant optical illusion. Good branding looks simple on the surface, but it’s really the product of exhaustive research and design. Think of all the behind-the-scenes effort you put into making a great…
Does thinking about social media marketing give you a headache? Building a loyal online community around your business is a demanding process. And while there are countless ways to get started, taking the first few steps is overwhelming. Every question…
