Digital marketing. Internet marketing. Content marketing. SEO marketing. Figuring out what all these marketing terms mean and how they fit together is baffling. And once you untangle the definitions, you have to decide which marketing methods align with your business…
Ah, blogging. It’s something that the vast majority of modern businesses consider not only effective, but integral to their marketing strategy—especially B2B companies. Contrary to what many managers and CEOs may believe, however, the process is a combination of both…
It’s been a long time coming, but you’re finally ready to launch the business you’ve been dreaming about for years! Your plans are set, you chose the perfect company name, and you’re itching to start promoting your brand. But, wait.…
You know a great logo when you see it. It’s clear, simple, memorable, and stands out from the clutter across the internet. Your logo is the public face of your brand, so it needs to pack a lot of punch.…
Halloween is the start of the busiest holiday season of the year. Projected Halloween spending reached an all-time high of $8.4 billion in 2016, according to the National Retail Federation. With customers in a festive mood, it’s the perfect time…
When you create a business website or blog, the biggest challenge is getting customers to see it. A website doesn’t have real visibility unless search engines scan and index the pages. Fortunately, you can use SEO keywords to help your…
Imagine trying a burger at 10 different restaurants. None of the establishments have any names, signs, or identifying symbols on their food. Could you still tell the burgers apart? Would you be able to remember what you liked or disliked…
Anyone can learn how to start a blog, and that’s why the Internet is cluttered with abandoned websites. Business owners hear amazing success stories about using blogs to build an audience. They start out ambitious, eager to promote ideas and…
Statistics show that 93% of online experiences begin with a search engine, and 75% of users never scroll past the first page of search results. So how do you get your website to show up on that covetable first Google…
Branding is the basis of a good sales strategy because it tells you who to target and how to present your products. When given choices, customers quickly rule out products that don’t fit their expectations. Branding your business adds fuel…
