Studies show that first impressions occur within the first two minutes of meeting someone new. And there’s evidence to suggest that people make a snap judgment about you even faster. That’s a lot of pressure, especially when you need meaningful connections to…
Taking your goods to a trade show is a smart way to meet a lot of new customers face to face. According to the Center for Exhibition Industry Research, 92 percent of trade show attendees are looking for new products.…
As a small business owner, successfully marketing your products and services should be one of the first items on your to-do list. It’s one of the quickest ways to make an impression and serve as a point of reference for…
Creating a logo is an important first step in growing your business. Why? Because a logo makes it easier to promote and market your business. You need a logo for important marketing pieces like business cards, a facebook page, or a…
Once you get a business off the ground, your next hurdle is finding more customers. You want to keep growing, but where do you start? How do you reach customers outside your area? How do you make bigger sales? One…
Congratulations on having a skill or business idea worth sharing with the world. Owning a business is a challenge, but it’s the best job security anyone can have. If you want a successful business to last, you have to create…
Consider all the products you come in contact with in your home on an average day. Food. Footwear. Toiletries. Electronics. Your household items are a mix of daily necessities and personal indulgences. They paint a picture about your personality and…
Like any piece of artwork, designing a logo takes creativity, skill, and inspiration. A logo becomes part of a brand’s image, so it’s critical a logo design represents its brand properly. Brand identity, color, and typography all play a role.…
In 2015, more than a third of total retail sales growth in the United States came from online sales. In fact, U.S. e-commerce grew 14.6 percent that year and has continued to flourish. In this digital age, no modern business should…
In past centuries, a brand was a mark you might find on cattle to identify it as belonging to a particular rancher. But today, most people don’t think of cows when they hear the word “brand” or “branding.” According to…