keynote speaker at conference event

A Comprehensive Guide to Event Branding

Have you considered hosting an event to promote your brand? You don’t have to be a large company to pull off this impactful marketing strategy. According to Home Business Magazine, hosting an event fosters brand awareness and increases your connections. The key to hosting a powerful event is Event Branding. Think of your event as your brand […]

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Coworkers pitching ideas in conference room

How to Pitch Your Small Business and Get the Success You Deserve

Telling others all the good things about your small business should be easy, right? No one understands what your brand has to offer better than you do. You put in the hard work to build something special, and you’re proud of how far you’ve come. So, why is it difficult to channel that confidence when […]

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two men exchanging a business card

What Not to Do When Designing Your Business Card

When you design a business card, don’t forget it has a job to do. A business card has to make you look good enough that strangers are convinced you can help them. People have a lot on their minds during a conversation, and it takes seconds for them to forget your name. Others get your […]

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The Anatomy of a Professional Business Card

The Anatomy of a Professional Business Card [Infographic]

Picture this: You’re flying to a different city to visit some friends. You sit next to a friendly guy, and the two of you start talking. It turns out you’re from neighboring towns. He mentions he’s starting a new business venture and is looking for a consultant with your skillset. How do you exchange contact […]

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développer-son-réseau-professionnel

Networking Tips & Conversation Starters for Introverts

To succeed in business, it’s sometimes necessary to put yourself out there and meet new people. For introverts, connecting with strangers can be intimidating. Possibly downright exhausting. Many assume introverts don’t like networking because they are shy, but that really isn’t the case. The truth about introverts While shyness can play a role, all introverts […]

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business networking event

7 Essential Business Networking Tips for Entrepreneurs

Studies show that first impressions occur within the first two minutes of meeting someone new. And there’s evidence to suggest that people make a snap judgment about you even faster. That’s a lot of pressure, especially when you need meaningful connections to help your business thrive. Here are 7 business networking tips for entrepreneurs to help […]

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business card example

How to Make A Business Card: 5 Elements to Include

As a small business owner, successfully marketing your products and services should be one of the first items on your to-do list. It’s one of the quickest ways to make an impression and serve as a point of reference for potential clients. A business card is an important part of marketing your brand, which defines […]

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How to Prepare for a Trade Show (The Smart Way)

Once you get a business off the ground, your next hurdle is finding more customers. You want to keep growing, but where do you start? How do you reach customers outside your area? How do you make bigger sales? One answer is trade shows. What is a trade show? A trade show is an exhibition where […]

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How to Spot a Great Business Card Design

How to Spot a Great Business Card Design

Have you ever picked up a business card and been instantly impressed? Something about the card’s shape, design, color, or font attracted you. You saved the card, and perhaps you contacted the person to buy their products or services. When you design your own business card, you want it to give potential clients that same […]

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two men shaking hands

Making New Business Connections – Your Guide to Attending Business Events

Industry events are a great way make lots of high-value connections in a small amount of time. These events give you the opportunity to network with people in your industry, which is a great chance to meet potential customers, business connections, and vendors. In addition to meeting new people, these events are a great place […]

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