How to create a gradient logo

How to Make a Gradient Logo Design

Colors have a unique way of attracting everyone’s attention. In the offset of the 20th century when computers had started controlling how a man works, the web designers of this time used to expand their color scheme by adding unique elements into their website. In the 21st century, web designers now use gradients to create bold statements. […]

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abstract logo with transparent background

How to Make a Logo Transparent (Without Photoshop)

There are a variety of ways you can bring your brand to life and make the greatest visual impact. Whether you’re crafting marketing collateral, designing your storefront, or simply creating custom business cards, your logo will be used in a number of ways. To help ensure your logo looks clean and professional regardless of where […]

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Color combinations and tones in geometric patterns

Best Logo Color Combinations By Industry

Creating a logo is equal parts design expertise and understanding human psychology. A logo makes a powerful first impression and creates a bond with your customers from the first time they see it. Some people even go so far as to tattoo their favorite logos on their body! To get that kind of loyalty, your […]

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logo shapes background

The Meaning Behind Shapes in Logo Design

Just as colors invoke certain feelings in the customer and are connected to different meanings, so too are shapes. A shape is the outline of an area or figure; it’s a geometric figure that can be recognized on a global scale. Shapes can be as complex as dodecagons and as simple as triangles. When it […]

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Brand Business Concept With Colorful Wooden Blocks

What Your Logo Style Says About Your Brand

Branding your business is an important aspect when it comes to trying to attract customers. Your brand image is the first thing customers interact with, so it’s essential to put some thought into branding aspects such as your business name, logo design, and slogan or tagline. The most important part about branding your business is […]

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pencil eraser

Trimming the Fat: What You Can Afford to Remove From Your Logo

It’s all about minimalist logo designs these days, but creating a minimalist logo is harder than it looks. While we gawk and stare at sleek and modern technology logos, it’s important to understand that their logo design process most likely took a team of designers, countless hours, and thousands (or millions) of dollars to get […]

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Brand concept on blackboard

Don’t Forget the Logo: 10 Benefits of Having a Business Logo

Does your company have a logo? A business logo is one of the core aspects of promoting your company as it gives you something to build your brand around. We process images 60,000 times faster than words, so having a logo really makes your marketing easier. Still not convinced? Read on for ten benefits of having a […]

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updating a logo design

Updating Your Logo Design: What Elements Should You Change?

You know that your logo design is in desperate need of an update. But you also know that updating to a more modern logo could cost you some of your brand recognition — and potentially even business. The truth is that it can feel almost impossible to create a logo that resonates with today’s market without alienating your long-term […]

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illustration of branding questionnaire

The Essential Questions Logo Designers Should Include On a Branding Questionnaire

Thinking about building a new branding questionnaire? Did you know that 77% of marketing leaders say that branding is critical to their growth? Unfortunately, most small business owners couldn’t define the word “brand” much less come up with a strategy for one. It’s left to you, the designer, to hold their hands and lead them to an […]

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two business women shaking hands

Dynamic Logos: When and How to Use Them

People in the business world know better than anyone that a great logo is essential for building a company’s brand identity. However, dynamic logos can afford business owners even more opportunity. These eye-catching dynamic logos allow business owners the chance to explore different variations in color, presentation, and shape while retaining the visual cues that […]

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