Logo Color Psychology: A Complete Guide to Choosing Brand Colors

Logos need a strong visual identity that connects people to your brand. That’s why it’s tempting to look for a magic formula for choosing the right logo colors. Research suggests color can boost brand recognition by as much as 80 percent. Color psychology in logo design Colors can certainly speak to consumers on a subconscious […]

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A Creative Analysis of 10 Winter Games Logos [Infographic]

Branding experts say a logo design needs to be unique but timeless, memorable but simple. So how do you create a logo for an event that’s already occurred nearly 20 times? Every four years, designers from host countries around the world create a new logo for the Winter Olympics. These logos must to represent the […]

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9 Avant-Garde Color Trends to Expect in 2018 [Infographic]

Like many trends, color trends begin with the experts. Folks in fashion or design circles choose their favorite hues, and gradually, they spread to other industries. One day, cool, sleek colors are all the rage. The next, it’s bright purples. Studies on color psychology show that color truly does influence our subconscious emotions. That’s why […]

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10 Creative Font Ideas for Your Business Logo

If you’re new to graphic design, a logo might be your first major foray into the wide world of typography. With the right typeface, words can tell a visual story beyond their literal meaning. Do you think of fun and imagination the moment you see the custom-drawn Disney wordmark? Picture how Spencerian script captures the […]

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10 Innovative Logo Design Trends to Expect in 2018

As the new year rolls in, so do the latest logo design trends shaping business brands. Design preferences are always changing, and there’s no perfect formula for deciding which styles to adopt or ignore. Luckily, you don’t need to chase every logo design fad to stay current. Branding is about building a unique story around […]

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What Are the Best Colors for a Company Logo?

Color is the first thing you see in every logo, even when it isn’t the star element in a design. Our brains respond to the sensory language of color before we even process words or context. Yet, color is just one part of the story. Think of a logo color scheme as a frame for […]

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How to Make Your Own Logo Design (6 Simple Steps)

Great logos are deceptively simple; so to the untrained eye, they seem easy to create. The perfectly balanced logo designs you see every day are the product of obsessive tweaking. Expert designers are so skilled at unifying shapes, colors, and layouts that their work looks effortless. Yet, hiring a designer to handle the entire process […]

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To Make an Effective Logo Design, Follow These 5 Steps

In a lot of ways, branding is one giant optical illusion. Good branding looks simple on the surface, but it’s really the product of exhaustive research and design. Think of all the behind-the-scenes effort you put into making a great customer experience. All the details customers don’t see are the real meat of branding building. […]

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Where Should You Use Your Logo? Start With These 10 Spots

What’s the next step after creating a logo for your business? Refine the look of your brand, and start using your visual identity to interact with the public. A great logo is like your brand mascot. If you keep it on the bench, you miss out on opportunities to make a mark on your customers. […]

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How to Make the Perfect Logo for Your Business [Infographic]

  If you believe a powerful brand logo can boost your business, you thought right. According to Siegel + Gale, notable logos are 13 percent more likely to attract attention from customers. And they’re 7 percent more likely to motivate customers to learn more about a business. To stand out, learn how to make a […]

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