How to Create Your Own Logo

A striking logo strengthens all your outreach efforts, giving your business a signature personality that stands out to customers. If you don’t have a logo, you’re ignoring an opportunity to bring more character and consistency to your whole brand. As a small business owner, you might think you lack the time or experience to create […]

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Mac desktop computer with a logo design software on the screen

5 Reasons to Create Your Logo Online

As a small business just starting out, you’re almost always short on two things — time and money. Finding ways to save both are always at the top of your to-do list. And, while you don’t want to take shortcuts in the early days of getting your dream up and running, there are tools available […]

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How to Create a Logo for Offline Promotional Products

When it comes to choosing the perfect promotional products, it all starts with designing a logo for your company. Your logo should be front and center on each of the promotional products you choose to order for your business. Promotional items are a useful marketing tool to boost brand awareness for your company. These products […]

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Custom Logo Design: How to Stand Out in Your Industry

The Nike logo was created in 1971 by Portland State University student Carolyn Davidson. The original Google logo was created by Sergei Brin, one of the search engine’s co-founders. And the famous Air Jordan logo? Shoe designer Tinker Hatfield created that. Three famous logos. Three logo designs created by non-professional (at least at the time) […]

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Coca-Cola logo

Logo Styles: How to Choose the Right One for Your Business

Today’s business owners need to be aware that their brand needs a personality to stand out against competitors. Companies that are unable to tell a story about their business, product, or services may experience having difficulties retaining customers. The most successful brands in the world have developed their voice through the use of a logo. […]

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man designing a logo on his laptop

How To Make A Logo Online

Have you decided to create a logo for your business? If so, this is a wise business decision. Having a logo can boost brand awareness, make your company come off as more professional to your audience, as well as allow you to advertise on promotional materials such as mugs and t-shirts. If you are have […]

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Famous brand logos

How to Get Inspiration From Famous Logos … Without Copying

As strange as it sounds, imitation goes hand in hand with creativity. Artists naturally look to other designers to see what works and what doesn’t, so all creative ideas borrow from the past.   By definition, an “original” concept is completely new and not derived from something else. Yet, every fresh idea is a compilation […]

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colored pencils and blank white paper

Branding to Win: Why Crowdsourcing Your Business Logo Is a Risky Gamble

Not all things should be crowdsourced. At first glance, a logo design contest might seem like a good way to get a wide range of concepts at little cost. Put the word out about your brand. Set up a few guidelines. Let a group of eager designers compete for the best bid. Take your pick […]

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a group of young adults all on their cell phones

Responsive Logo Design | Creating Logos for the Small Screen

Desktop. Laptop. Tablet. Smartphone. Smartwatch. Phew! While the number of ways customers can find you online continues to grow, the way they’re actually seeing you has continued to shrink. Smaller screens call for new strategies when it comes to getting your message to the masses — and one of those new strategies is to have […]

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young African American woman at her desk

Should You Use a Tagline In Your Logo?

Context is the one indispensable ingredient you need to make any branding effort work. You can create flashy marketing assets. You can use charming words. You can collect mountains of data about consumers. None of it will win people over until you present information in a way that matters to your customers. Why is this […]

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