|
How your color business logo appears is important but you also need to consider how it will look in black and white. You might find a logo where the colors look fantastic but might appear ‘muddled’ in black and white.
For example, when picking colors keep in mind that shadow around your company name might look beautiful…in color. However, when it comes through on a fax copy, in black and white, it makes it difficult to read. So when planning logo colors make sure to print it in black and white too so you know how it will look.
|
|
When you find yourself choosing colors for your free logos you should also consider long-term cost. It might be hard to image but it might end up costing you money if you’re not careful.
It comes down to something in your color logos called pantones. Simply put, pantone is a universal language, a color system, used by designers, printers and customers to distinguish one color from another. For example, when choosing a color you might say you want 'navy blue'. Pantone, however, denotes exactly what kind of 'navy blue' with a letter/number sequence. That way everyone involved knows the color being picked is correct.
So why is this important? The more pantones in your logo the more it costs to print. Those free logos you create could end up costing you more money. So if cost is a factor be sure that you go with two or three pantones, rather than four or five. As you grow, you can always do a redesign and add more colors but for a new business starting out, less is more in this case.
|
