Whether you’re a designer creating a custom logo for a small business, or an entrepreneur who’s chosen to use an online logo maker, it’s important to make sure you’re creating the best logo possible to represent the business. There might be a type of logo that you think would look great, or you think your client might want, but designing a logo is about more than what you think looks good.

You have to make sure the name of the company is being represented, it is appealing to the target audience, it fits with the industry and personality of the business, and that it works on all mediums. Here are 7 things to keep in mind when creating a logo: