As a small business, one of the biggest challenges you will face is driving qualified traffic to your website. Our suggestion: Use marketing materials and online outlets to promote your website.
Add it to promotional products: Make sure that all of your promotional products are updated with your domain name. Add it to your signage, business cards, uniforms, pens, etc. so that everyone will see your URL and know about your website.
Offer an exclusive discount: Use business cards, flyers, and word-of-mouth to tell your customers about special offers only found on your website. Depending on your business, you can offer printable coupons or online discount codes.
Strengthen your online presence: Use Facebook, Twitter, Instagram and other free social media sites to share news and photos, and even link back to your website. This should be a high priority promotion strategy.