No matter the size of the company, a logo will always the face of the brand. When you think of the largest companies in the world, you immediately think of their logo. This is because they have been successful at creating a brand that is easily identifiable by a single image. These companies spend lots of time and money creating a logo that will be memorable and meaningful, in a way that fully embodies what their brand image is.
While a great logo does not determine a company’s success, it can be helpful to look at how successful companies have branded themselves. We’ve taken a look at Fortune 500’s Top 100 Companies to find trends in the shape, color, and layout of their logos.