Starting at just $29.95, high-quality vinyl banners are a cost-effective way to brand your business. Waterproof custom banners are one of the most versatile and professional ways to increase traffic to your storefront. You can also advertise a sale and draw attention to your business on the go.
When designing an eye-catching banner for your business, first ask yourself, ‘Where will this banner hang’? If you are planning to use a banner for your storefront as well as at off-site events such as conferences, we suggest designing two unique banners.
Utilizing On-Site Custom Banners
When designing banners to use on-site, the biggest challenge is what information to include.
Always Include on All Banners
You should always include your business name, a professional logo, your website address and any and all social media. If you are still building your website, secure a domain name for your business and place it on the banner for future reference.
Banners Used as Official Business Signs
As the main sign for your business, on the top of the ‘must-haves’ listed above, make sure to add your phone number, and other locations if applicable. This sign should be designed to attract attention. Use bright colors, clear and legible fonts, and use your space wisely.
In-store Promotional Banners
If your business has sales throughout the year, create a few generic sale-specific banners to have on hand to rotate throughout the year. Commonly used banners include “Buy 1, Get 1”, “Refer a Friend” sales, and “Semi-Annual” sales. Remember to create banners to promote one-off sales, specials, and new product arrivals.
Utilizing Off-Site Custom Banners
Unlike on-site banners, potential customers that are seeing your off-site banners will generally know little to nothing about your business.
Additional Must-Haves on All Off-site Banners.
In addition to your business name, logo, website and social media, you must include your physical location(s) and all contact information. For additional branding, include a short slogan about your business and a photo of your team, store, or products. These additions should help people remember your business.
Tradeshows, Conferences, and Festival Banners.
Remember that these banners have to be versatile enough to hang on a wall behind your booth and from a table at the front of your booth. Your social media sites and website should be front and center, along with any photos and your business name and logo.
Remember, by designing multiple banners for your business, you are ensuring that your business is delivering the correct information to your potential customers.