Whether you are starting a new business, or rebranding an existing company, one vital aspect you need to carefully consider is your logo. This image will be included on everything that has to do with your business (website, business cards, marketing materials, social media websites, packaging, etc), so it needs to be a perfect representation of your brand. Think about brands that are recognized around the world, such as Nike, Coca-Cola and McDonald’s; they are all unique and vivid images that are aligned with their brand’s identity. Entrepreneur.com explains the point of any logo is to “identify a brand, make it stand out and, ideally, drive customer interest and sales.” In this article, we will explain three things that every logo should have in order to make your brand stand out and be remembered.

Company Name

Although Target’s bulls eye or Nike’s swoosh don’t have their company’s names included in their logos, they are established, world-known brands. On the other hand, nobody knows your small business yet, so your logo should definitely include your company name. Otherwise, you can have the most eye-catching logo out there, but your potential customers willhave no association between your logo and your company. You want to get your business as much exposure as possible, and using a logo without your name won’t help get your business any attention.

Long company names will not always look great on a logo, but acronyms may work (think KFC for Kentucky Fried Chicken). If you haven’t set in stone the company name as of yet, you may take its inclusion in the logo as a consideration.

Uniqueness

A logo is a tiny space in which to tell the story of your brand and set it apart from your competition. In order to do that, you first need to research the visuals your competitors use in their marketing strategies. If you see a trend with specific colors or images, try to go for something different to stand out. For example, if you are starting a holistic product line, try not to use the green color that most natural companies choose; instead opt for a yellow to represent the sun, or blue for the color of the ocean. However, don’t avoid all trends just for the sake of being different. If you notice a trend that’s working, find ways to incorporate that while keeping your logo unique.  While you want your logo to be one-of-a-kind, you still have to make sure it represents your company and the products or services you’re offering.

Versatility

Don’t simply design your logo to represent your current products or services; instead, consider that you may expand your business in the future. You may start your current clothing line with selling men’s T-shirts, for example, but in ten years, you may sell baby clothes as well. Therefore, your logo needs to have the versatility to represent your entire brand, not just what you are selling currently. When creating your logo, try to think of it as something that will represent your brand personality, rather than just your specific offering at the moment. Additionally, your logo should be designed so it looks good small, on a business card, and big, on a billboard, as well as work in both color and black-and-white.

A logo is an important part of your brand identity and marketing strategy. Some business owners pay thousands of dollars to have their logo professionally designed. However, Freelogoservices.com offers free logo design in just four easy steps! Design your logo, and then add it to business cards and other promotional materials.

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