The heyday of storefront advertising is long gone. It’s not enough to hang signs in your window and hope customers wander by and see them. You may think being local means you don’t have to delve into the online arena.…
Few beverages are more contentious than coffee. People are passionate about how they like their beans brewed. And strong opinions about coffee translate into loyalty to brands and businesses. In most cities and towns, customers have a variety of great…
Hoping you can channel some good luck to boost St. Patrick’s Day sales this year? Holidays are a perfect time to ride the wave of merrymaking and attract more business. With hordes of people looking for fun ways to celebrate,…
Branding is both an art and a science. It’s true — a business can survive without an intentional branding strategy. But a strong brand helps you understand what you’re business is all about, who you should target, and how to…
Running out of reasons not to build a website? Are you constantly putting it off and wondering, “What kind of website should I make?” Planting your flag online is the best way to steer more traffic to your business. Most…
Poor execution is the enemy of great logo design. A logo appears on all your marketing assets, and it should embody the pride behind your brand. Logos with distorted shapes, stretched-out text, and pixelated colors don’t capture the good qualities…
No matter how often logo design trends come and go, one style keeps rising back to popularity. Minimalist designs are simple, unique, and high in demand. In fact, many big brands are ditching outdated logos for fresher minimalist designs. …
Promotional giveaways are a shortcut to getting your products into consumer hands (and homes). 81 percent of consumers hold onto promotional products longer than a year, and eight in 10 people give a freebie to someone else, even if they…
Visuals are the main ingredient of a strong social media campaign, and Instagram is proof. As of September 2017, 800 million monthly visitors use Instagram to view and share photos, twice the amount in 2015. Online audiences are used to…
Mascots aren’t meant to hide out under the bleachers, and neither should your logo. A logo is your brand emblem, and it should have a prominent spot on all your business communications. The more you use your logo, the more…
