There are many different types of logos, so how to choose? Below, we’ve compiled a small list of different logo design styles to help you make your decision. Once you’ve decided on which logo is right for you, head on over to our logo maker to start the logo-creating process.
This type of logo simply includes the name of your company, displayed in a creative way. There are no images besides those created by the letters and space between the letters. Wordmark logos have a lot of room for uniqueness in font, color, size, and positioning, and are generally very recognizable and memorable. Popular examples of wordmark logos include Google, Coca-Cola, Disney, and Fedex.
This is one of the least popular types of logos, but one of the most powerful if executed correctly. Brandmarks do not have words, just a symbol embodying their brand. Think Apple, Superman, or The Artist Formerly Known As Prince. These logos are risky for small businesses because they are not recognizable to any certain name brand without any prior knowledge.
These logos include a symbol and text. These are the most iconic and versatile because they can be split up and used as wordmarks (only text) or brandmarks (only images) once they become recognizable enough together. The combination mark is a great place to start for any small business.
Emblems include text inside a symbol. Usually small and compact-looking, emblems resemble official crests and seals, and therefore usually represent a high-quality or expensive brand, like Harley-Davidson or BMW. These logos are sleek and professional, so only use this type of logo if that is the image you are building.
This type of logo can be included in any of the previous types; it is just a bit of an adjustment. If your company name is long and hard to pronounce, it would be better to use your initials in your logo instead of your full brand name. You can use initials in wordmarks, combination marks, and, very popularly, emblems.
For more tips on logo design, check out “Choosing the Right Color Scheme for Your Logo“.