Business cards are critical for small business owners. They show that you are prepared and professional, and help you stay top of mind and make a good first impression. However, many people order business cards and don’t know what to do with them. Don’t let your business cards collect dust in a box on your desk, use our suggestions to maximize the potential of your small investment.
Always Have Cards On You
Never leave home or the office without a few business cards. You can keep a few in your wallet or bag so that they’re always on you. You never know who you’re going to meet, so it’s best to have them ready instead of looking unprepared if someone asks for one. Pro tip: if it makes sense in the situation, give out two cards so that your new contact can keep one and give one to someone who might be in need of your services.
Supply Your Network Partners with Business Cards
Growing your network is a crucial step in becoming a successful business owner. Once you’ve expanded your network, partner with local business owners to promote each other when possible. One easy way is to ask if you can leave some of your new business cards with them – if they meet anyone that would be a good potential customer for you, they will have them on-hand. Make sure to do the same for them as well. This is a great way to get new business and it is easy for both parties involved.
Look Out for Local Events
Traditionally, networking events and trade shows are where the most business card exchanges occur. They are an excellent venue to get your name out there to prospective clients and business partners because everyone there is looking to make new connections. Make sure you practice proper business card etiquette though, such as reading the card before stuffing it in your pocket and not giving out your business card indiscriminately without engaging the other person in conversation. Also look out for any local events, such as farmers markets and races, as these are great opportunities to get your name out in the community and give out your info.
Direct mail is still quite effective, despite email being the defacto way people communicate these days. Make sure you place business cards in sales or follow up letters you send out to let the other person know that you’re just a phone call or email away. You can even insert your business card in your bill payments or leave it with your tip at a bar or restaurant.
Keep them at the front desk
If you have a brick and mortar location, make sure you keep a stack of business cards where all patrons can easily see them. Salons, restaurants and retail stores can keep them at the checkout counter or by the door. Try adding something to the card that will make customers want to take them, like a rewards punch card or appointment reminder slots.
Business cards are a powerful and cost effective tool to help promote your company. Finding ways to give out your business cards is great for business because it means that you’re interacting more with potential customers and partners. Don’t buy business cards just to keep them sitting in an unopened box, but also make sure you hand them out thoughtfully.