When creating a logo for your business, there is a lot you need to consider. As mentioned in “How to Choose Your Logo Colors“, you need to be thinking strategically when creating your logo instead of just picking out what you think looks best. Using an online logo maker is a fun and easy way to create a logo, but you should understand the implications of the design you choose. Just like different colors in your logo mean different things, the shape of your logo can elicit different emotions and perceptions of your brand. It’s not only about squares and circles; you need to think about how you will present the letters, what symbols you’re going to have in it, and how they’re going to come together. The shape of your logo contributes to its memorability and how it is received by consumers, so you need to choose wisely. Luckily, we’ve created the Shapes in Logo Design infographic with everything you should keep in mind while choosing a logo shape.