Pokemon Go has taken the world by storm in just over a week. It quickly became more prevalent than some of the most popular apps, such as Twitter, Snapchat, and Tinder. Local small businesses worldwide are taking advantage of the app’s popularity and the low-cost marketing options that have come along with it. Since the app uses the player’s actual location and draws them to certain areas, many businesses have created marketing campaigns around the increased foot traffic around retail locations. Blending offline and online marketing campaigns centered around the game, this has proven to be an effective hook for many small businesses.
We’ve taken the time to research and compile all the marketing options — everything from targeting ads to players at gyms, buying lures, and more. So, the real question is, are you going to let this opportunity pass you by?