Promotional giveaways are a shortcut to getting your products into consumer hands (and homes). 81 percent of consumers hold onto promotional products longer than a year, and eight in 10 people give a freebie to someone else, even if they don’t keep it for themselves.
While any freebie can spark interest in your business, T-shirts offer far-reaching benefits. Consumers love wearable products that add functional value to their lives. Choose the right T-shirt, and people will wear it again and again, marketing your brand everywhere they go.
If you want people to love your brand, use a creative promotional strategy to win over new customers and motivate people to tell others about your business.
Check out our smart T-shirt promotion ideas to grab attention and grow your business.
1. Bring shirts when pitching new clients
Do you sell expensive products or work with high-value clients? Bring a personal touch to pitch meetings by giving T-shirts to prospective customers. When buyers plan to start a long-term relationship with a company, meaningful promotions can sway their opinions.
In particular, B2B clients look for vendors they can trust to look out for their interests. Showing appreciation and attention to detail from the start can set you apart from other business owners.
2. Target inactive customers
If you’re not careful, you can permanently lose customers who were once regular spenders. Sometimes, inactive customers find better deals from your competitors. Other times, they’re just busy with life and have less need for your product.
In both cases, you can renew relationships by showing customers you value their business. Send free T-shirts to inactive customers who have a history of high or frequent purchases. Include a flyer or catalog with upcoming deals that might interest your target customers.
Personalized promotions can boost your response rate and make customers think twice about going to competitors.
3. Host a social media contest
Social media offers the perfect conditions for a fast, effective giveaway. The public nature of social sites can spread awareness beyond your core audience. Use this advantage to host a successful contest and keep your community connected to your business.
Why not host a contest for a branded T-shirt design? That way, participants have higher incentive to win. They earn social credibility with their peers and a custom shirt they can proudly show off.
Give participants a theme related to your business, logo, or tagline for inspiration. You can also print custom shirts for the runner-up and sell a limited run of the winning design. Other people may like your new shirts enough to fork over a few bucks.
4. Mail products to event attendees
Attending a tradeshow or another business event? Find out if nearby hotels accept packages for attendees and hold them until check-in. Research the attendees in advance, and mail a welcome packet with a free T-shirt.
If you know where key attendees are staying, you can make a great first impression before they meet anyone else. Many people will be pleasantly surprised by such a bold and thoughtful gesture.
Keep in mind, freebies should be a starting point to attract more customers. Use your welcome packet to encourage recipients to stop by your booth. You can briefly mention a relevant product solution or talk about the giveaways you’re hosting at your booth.
5. Distribute T-shirts at sponsored events
Don’t waste the karma points you gain by sponsoring a business event or charity cook-off. Being a sponsor puts you in a respected position, and attendees are more likely to have positive feelings about your brand.
Get permission from the event coordinator to print custom T-shirts that include event branding. Most people like to keep souvenirs from events they attend.
Putting your business name alongside key event details increases the likelihood that attendees will wear your shirts. If you give shirts out early in the event, you’ll have walking billboards all over the venue.
6. Have staff hand out samples
Dress your team in promotional shirts when you run street marketing campaigns. Doing in-person marketing outside your business or in other public places is a smart way to meet customers face to face. Give out samples if you own a food business or any product that’s easy to demo and distribute on the go.
Not only do custom shirts create a uniform look for your team, but they improve brand recognition. Recruit a few high-energy staff members to interact with the public and ask fun trivia or survey questions.
You can bring some extras T-shirts to reward people who sign up for a newsletter or loyalty card.
7. Bundle shirts with a popular product
Whether you’re promoting a new or flagship product, include company T-shirts as a bonus gift. A simple freebie can tip the scale in your favor and encourage customers to make future purchases.
8. Bring promotional shirts to membership organizations
Membership organizations are a ripe environment to mingle with business owners who have strong local influence. Use these relationships to expand your network and reach more people.
For example, Chambers of Commerce often host regular pitch events and luncheons. Try giving away freebie T-shirts once or twice or year to remind fellow members to refer your business.
9. Cater to niche audiences or activities
Functional value is the biggest selling point of promotional T-shirts, so tailor your design for key audiences. Let’s say your client base includes a lot of devoted golfers. Offering nice polos shirts with your logo can give customers the incentive to sport your branding on the course.
Look for advantageous trends that can help you wow your customers. Are they sporty? Stylish? Casual? Youthful? Mature? If your audience is mainly women, they might prefer V-necks over crew necks. Pet owners may enjoy shirts depicting popular dog and cat breeds.
Know your customers, and make it an easy choice for them to wear your shirts.
10. Follow-up after a customer service issue
A kind gesture can temper a bad experience, so use freebies to say sorry to unhappy customers. When clients call with a serious customer service issue, they want proof that you care about fixing problems. You can offer a free T-shirt to thank the customer for being patient and bringing the problem to your attention.
Another option is to give shirts as an incentive for people to complete follow-up feedback surveys. Both approaches earn favor in a customer’s eyes, making people feel comfortable giving you repeat business.
Tangible products are an invaluable source of marketing. A relatively small investment can yield years of returns as people display your gear around town.
Think outside the box, and find ways to incorporate T-shirt promotion ideas into your biggest campaigns. Just make sure you have a clear goal for your promotion before you head to the printers.
Ready to start promoting your business? Order custom T-shirts today!