It’s not easy to make your blog stand out. Did you know that there are nearly 32 million bloggers in the United States alone?
With this much competition, finding success in the fashion scene seems impossible. The good news is that we are here to help.
One way to make a great first impression is with the perfect logo. There are a number of steps that you can take to create it.
Read on to learn how to develop an effective logo for a fashion blog.
Simplicity Is Key
Developing a memorable logo requires simplicity. You are looking to create an image that is burned into the reader’s mind.
If the logo is complex or hard to decipher, your prospective reader is likely to forget it. Readers do not want to spend time investigating what your logo means.
Instead, use typefaces that are easy to read. The end goal is to create a clean logo that quickly gets the message across. Two great examples of simple and effective fashion logos are from the Gap and Nike.
Use the Right Color Combinations
Did you know that each color has an implied meaning? Many people do not recognize that certain color selections can clash and give off mixed signals.
For example, the color green gives off a natural vibe. It works very well for companies that are environmentally-friendly.
Red, on the other hand, can give off a negative connotation. When some people see the color red, they think of losses or aggression.
This doesn’t mean that using red is off-limits. The color also expresses warmth and is effective in the right setting.
A popular logo color in the fashion industry is black. This color gives off a powerful formality.
Choose the Right Typography
The proper typography for your logo depends on the brand. In the fashion industry, there are so many different styles.
Some brands are in an athletic niche, while others are selling classic comfort. There are other brands designed for fun and adventure.
Take Disney’s logo as a perfect example. Disney’s typeface expresses fun and youthful vibrancy.
Can you imagine Disney’s logo with a formal typeface? Obviously, it would not mesh with the Disney brand at all.
On the opposite end of the spectrum, consider Burberry’s logo. The company appeals to wealthy shoppers who are looking for elegance and class. Naturally, Burberry uses a formal typeface in black font over a white background.
Research the Competition
We recommend that you research the competition before starting a logo.
For starters, you do not want to use similar themes or typefaces as your competitors.
Also, this research allows you to avoid competitors’ mistakes. There is enormous value in lessons learned during concept development.
Now Go Create the Perfect Logo!
Your company’s logo is the best way to leave an instant impression on readers. The key is to emphasize simplicity and the right color scheme during logo development.
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