Content marketing gets three times more leads than paid search advertising. It shows how important content marketing is to any business when it comes to generating traffic and getting qualified leads.
But content marketing is more than just putting words on your site. It’s more than just writing any kind of content. It’s more than just writing a blog post.
There’s a strategy involved. There’s a content marketing strategy involved in this process.
This is why it’s important to have content marketing ideas in order to create content marketing strategies.
Here are some of the best content marketing ideas for your business
The Power of Videos
Videos are an excellent way to showcase your product and your brand.
It’s an opportunity to make something ordinary or boring and turn it into something fascinating. It’s an opportunity to educate your audience on something they may not know, on something they may not know solves a problem for them.
But video is more than just about educating your ideal audience about your brand. It’s a way to showcase testimonials. You can have video testimonials show how people use your product and how it’s used.
Another way video is instrumental in connecting your business to your audience. It’s an opportunity to tell a story about how a customer experiences your story or your business because of the product they purchase.
This is why video content marketing is crucial to your business success. It’s a visual presentation, an entertainment service to your core audience.
People can watch videos on social media and other business platforms.
It’s about being authentic in your videos. Don’t create a video that is designed just for views and create inauthenticity in order to get more views. Overall, be authentic and create videos that highlight a customer’s journey when they interact with your brand.
Use Social Media
With 2020 here, it’s nearly impossible to generate content marketing ideas without mentioning social media.
Social media is such a core aspect of content marketing. You can post consistently on Facebook, Instagram, Twitter, and LinkedIn to get your brand out there. You can also post live videos that generate more awareness of your brand.
But you should also focus on delivering quality content on social media and not boring content.
One way to accomplish this goal is to use Instagram stories daily to show your business, show happy customers, and show your product.
When you do use social media, use it to express FOMO, the fear of missing out. Promote sales and items. More importantly, show how your brand gave someone a memorable experience.
It’s also important to take notes on what your competitors are doing on social media. See what they are posting and how often they are posting. Don’t copy your competitor’s marketing strategy, but see what they are doing and see how you can do it better.
Also, understand what hashtags to use in social media. It creates more awareness for your brand. People search under hashtags and whatever hashtag you use under your post will appear under that umbrella hashtag.
An example is putting #food if you have a food business. Now everyone who follows #food will see what you posted in their timeline. This creates more awareness of your brand.
Another consideration with social media is to figure out which metrics you will use to determine the success of your campaign. You need to consider if you will be boosting posts or creating Facebook and Instagram ad campaigns.
If you create campaigns, you need to figure out who your audience is, what they like, and where they are located.
Ultimately, social media can help you generate a ton of content marketing ideas that help you spread your brand’s story to your core audience.
Strategic Blog Content
All blog content needs to be strategic. You can generate a lot of content marketing ideas with blog topics and content.
For instance, you can create content topics based on what you think your customer’s questions are. Your blog content could be answering every question they have about your business or your industry.
Then when your core audience is looking for answers, they will always look to your business because your blog always has the answers.
Another key component to creating effective blog posts is having keywords. You want to you keywords that your core audience use when they search for a product in your industry.
You should use different sites to find out what keywords are used the most when someone is searching for something in your business. You can use these keywords and put them throughout an article.
Google’s algorithm favors more organic keywords in a blog post, which can help your business rank higher on search engines.
Ultimately, if you are looking to generate content marketing ideas, it’s best to figure out what content marketing strategy will work best for your business. You need to figure out strategy is going to get people talking about your business the most.
Content Marketing Ideas Give Your Business Marketable Goals
When you come up with content marketing ideas, it’s very important you FOMO. This stands for the fear of missing out. It’s a strategy that shows how your brand delivers a memorable experience, and those who don’t experience it will miss out.
More importantly, any strategy you use should be based on your customers. You should know about their problems and how to solve them. An excellent content marketing strategy is designed around solving your ideal customer’s problems.
Content marketing ideas are best expressed in a variety of ways. While a video may be effective, it’s also important to have social media. It’s important to express your product in a variety of ways so more people can see your brand and how they can experience it.
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