5 Tips to Choosing a Great Domain Name

What’s in a name? Plenty, if you’re talking about a domain name for your business. Think of your domain name like you think of your home address.

It’s how people can find you in the big neighborhood known as the internet and, if it’s not chosen with the proper thought and consideration, it can have a negative impact on both your brand and the success of your online marketing.

But never fear because we’re here with some good ‘ol neighborly advice to help make sure you choose the perfect domain name for your business.

Here are 5 tips to Choosing a Great Domain Name:


Make it Short

Just like slow and steady wins the race, short and sweet gets customers to your website. The fewer characters your domain name has, the easier it is to type and the less apt it is to be misspelled or mistyped.

Consider that the top 100,000 websites have, on average, just nine characters in their domain names.1 Under 10 characters or a maximum of 2 words is a great length for which to aim.


Make it Simple

Stay away from slang, abbreviations or words with multiple spellings like adviser/advisor. An easily pronounceable domain name is important as well.

True, users will be typing your name and not saying it but, because of something called processing fluency (the ease in which the brain processes information) names that don’t require hard thinking are generally easier to remember.


Make it Instantly Intuitive

A great domain name gives visitors a pretty good idea of just what it is that your business does, even if they’ve never heard of you. If they can look at your domain name and easily guess what they’ll find on your website, that’s not only positive, it makes it more likely that they’ll remember you. Which leads us to…


Make it Memorable

There are literally millions of domain names out there so making sure yours is memorable is essential. Originality is important but not as important as keeping it easy to remember.


Make it .com

While a bevy of extension options are out there (.net, .org, .biz, etc.), .com continues to be the most popular and most accessible. It can also be tough to come up with a short and memorable .com name because of that popularity.

Today, the domain market has expanded with new, industry-specific extensions like .florist, .catering and .consulting but, if you can make the tried-and-true .com work for you, that’s definitely the way to go.


Choosing the right domain name for your business is a huge deal. Take your time, do your research and ask for advice from friends and family. Do that, and you’ll have the best domain name on the block!


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