As a small business owner, you wear many hats. One of those hats is that of a marketing professional. To be an effective marketer, social media ought to be part of your marketing strategy. Find out how to grow your social media…
Did you know that the average person makes around 10,000 decisions every day? Some of these are major decisions, but most are relatively minor: Where should I get coffee this morning? Blue or black sweater? About 95% of purchasing decisions…
Whether you just launched your small business or you’ve been running it for a while, you probably recognize the need to promote and market your products and services. Promotional strategies provide an opportunity for you to interact with your customers.…
Logo design trends come and go. Some say you should take them with a grain of salt. After all, as a critical element of your brand, a logo must accurately reflect your company’s unique style and mission. It has to…
As a small business owner, you may not have the luxury of an in-house accountant to assist you with your tax preparation each year. In fact, according to Bloomberg, about 46% of business owners don’t work with an accountant at…
Have you ever picked up a business card and been instantly impressed? Something about the card’s shape, design, color, or font attracted you. You saved the card, and perhaps you contacted the person to buy their products or services. When…
Laptops, tablets, smartphones, iPods, gaming consoles, TVs, and wearable tech— all of these devices come with the ability to connect to the internet. In fact, over half of all United States residents have an online presence or go online regularly.…
As the New Year rolls in, many people are making resolutions— promises to live a healthier lifestyle, lose a certain number of pounds, follow a clean diet, travel somewhere new, or achieve a career goal. The New Year is a…
Have you ever thought that your business needed a new logo, but the task seems to always fall to the bottom of the priority list? It is difficult to determine the worth of a logo, but many people will agree…
Did you know that a professional logo can have a direct impact on the success of your company? When customers interact with your business, the branding and style of the information will influence whether they decide to make a purchase.…