Whether you are starting a new business, or rebranding an existing company, one vital aspect you need to carefully consider is your logo. This image will be included on everything that has to do with your business (website, business cards,…
Search Engine Optimization, or SEO, is the art of improving your website’s ranking on search engines. Ranking high in the results on search engines like Google is hugely important for your business. Around a third of all clicks on Google’s…
When creating a logo, every detail matters. You have to choose not only colors, fonts, and symbols that accurately portray your brand, but you also need to make sure it’s all readable, recognizable, and looks good together. When choosing a…
Small Business Saturday, November 26, is a can’t-miss marketing and sales opportunity for your business. It was originally started in 2010 by American Express, as a way of encouraging people around the country to shop at small, local businesses between…
As a business owner, you can’t afford to neglect social media. Social networking platforms such as Facebook and Instagram are, for a growing number of people, the primary point of contact with the businesses that they use. As a small…
Nowadays, there are countless ways a business can market itself. Everything from traditional advertising to digital marketing, but these can be pricey and time consuming for small businesses. One of the most powerful, yet overlooked, types of marketing that small…
If used effectively, Facebook can be one of the most powerful marketing tools for your small business with very little financial investment, if any. In this article, we’ll share some simple ways to turn your business page into a customer-engaging,…
Attending trade shows is a great way to get your business in front of other businesses in your industry, make connections, and network with potential customers and business partners. However, if you’re getting a booth at a trade show for the…
As a small business, it’s extremely important to have an online presence. It might seem like a waste of resources to get your business a website and build out your social media presence, but you are missing out on tons…
They say it takes money to make money, and this is true in some ways. However, in the early stages of a startup, you have to be frugal. It’s important to take the time to really consider what’s worth spending…