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How to Set Up an Instagram Account for Your Business

Visuals are the main ingredient of a strong social media campaign, and Instagram is proof. As of September 2017, 800 million monthly visitors use Instagram to view and share photos, twice the amount in 2015. Online audiences are used to having ads and content thrown at them from every direction. A busy social media feed […]

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How to Add a Logo to Your Email Signature

Mascots aren’t meant to hide out under the bleachers, and neither should your logo. A logo is your brand emblem, and it should have a prominent spot on all your business communications. The more you use your logo, the more you create a consistent image your clients will remember. With that said, emails are the […]

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Logo Color Psychology: A Complete Guide to Choosing Brand Colors

Logos need a strong visual identity that connects people to your brand. That’s why it’s tempting to look for a magic formula for choosing the right logo colors. Research suggests color can boost brand recognition by as much as 80 percent. Color psychology in logo design Colors can certainly speak to consumers on a subconscious […]

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12 Tactics to Amp Up Your Local Marketing Strategy in 2018

The beginning of a new year is a time to audit your small business efforts and regroup. So, you didn’t get that blog started like you planned? Now’s the time to follow through on resolutions to grow your small business. Making your mark doesn’t have to consume all your time or budget. With a smart […]

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What Not to Do When Designing Your Business Card

When you design a business card, don’t forget it has a job to do. A business card has to make you look good enough that strangers are convinced you can help them. People have a lot on their minds during a conversation, and it takes seconds for them to forget your name. Others get your […]

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8 Easy Ways to Get More Views on Facebook

These days, figuring out how to get more views on Facebook is a bit like playing musical chairs. Everybody’s doing it, so it can be hard to tell who’s really succeeding or just getting lucky. You can obsess over the perfect strategy to win coveted spots on user news feeds. But at key moments, your […]

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2018 logo design trends

10 Innovative Logo Design Trends to Expect in 2018

As the new year rolls in, so do the latest logo design trends shaping business brands. Design preferences are always changing, and there’s no perfect formula for deciding which styles to adopt or ignore. Luckily, you don’t need to chase every logo design fad to stay current. Branding is about building a unique story around […]

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What to Include on Your Website: A Guide for Business Owners

Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website drives away people who probably won’t come back. A website helps you build credibility, bring […]

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9 Creative & Budget-Friendly Holiday Marketing Ideas

Every year, the holiday season sparks a nationwide transformation. Customers who normally need to warm up to a purchase stay in a perpetual buying mood. An indulgent spirit spreads throughout the population, building enthusiasm for great deals. And shoppers finally give in and treat themselves to products they put off buying all year. The National […]

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To Make an Effective Logo Design, Follow These 5 Steps

In a lot of ways, branding is one giant optical illusion. Good branding looks simple on the surface, but it’s really the product of exhaustive research and design. Think of all the behind-the-scenes effort you put into making a great customer experience. All the details customers don’t see are the real meat of branding building. […]

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