Category: Brand Building
The Periodic Table of Branding Elements [Infographic]
Branding is both an art and a science. It’s true — a business can survive without an intentional branding strategy. But a strong brand helps you understand what you’re business is all about, who you should target, and how to speak to your audience. In short, a strong brand sets you up for business success. […]
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How to Add a Logo to Your Email Signature
Mascots aren’t meant to hide out under the bleachers, and neither should your logo. A logo is your brand emblem, and it should have a prominent spot on all your business communications. The more you use your logo, the more you create a consistent image your clients will remember. With that said, emails are the […]
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Logo Color Psychology: A Complete Guide to Choosing Brand Colors
Logos need a strong visual identity that connects people to your brand. That’s why it’s tempting to look for a magic formula for choosing the right logo colors. Research suggests color can boost brand recognition by as much as 80 percent. Color psychology in logo design Colors can certainly speak to consumers on a subconscious […]
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Storytelling for Business: 5 Tips to Connect with Customers
Hard selling is exhausting — not only for you, but also for your business. Yes, it’s possible to make a sale by force-feeding people ideas about your product. Get this amazing, top-of-the-line doodad today, and life will be so easy! Choose this incredible product over our competitors because all your friends have it! The problem? […]
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9 Avant-Garde Color Trends to Expect in 2018 [Infographic]
Like many trends, color trends begin with the experts. Folks in fashion or design circles choose their favorite hues, and gradually, they spread to other industries. One day, cool, sleek colors are all the rage. The next, it’s bright purples. Studies on color psychology show that color truly does influence our subconscious emotions. That’s why […]
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CEO Thoughts: 5 Things I Wish I Knew Before Starting My Business
Starting a business is tough. You’ll inevitably run into things unexpected. Some will be great. Others will be terrible. After building four startups, I’ve learned a lot about launching a business. This year, I had the opportunity to speak with HuffPost about the challenges and excitements of entrepreneurship. They asked, “What are 5 things you […]
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Web Domain Taken? Get Inspired By These 15 Outstanding Domain Names [Infographic]
As a business owner, you started with a great business idea. You worked hard to launch your business. And you even picked a clever business name to support your memorable brand. After investing countless hours, months, or even years into your business, you may feel a lot of pride for and protectiveness of your business. […]
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Where Should You Use Your Logo? Start With These 10 Spots
What’s the next step after creating a logo for your business? Refine the look of your brand, and start using your visual identity to interact with the public. A great logo is like your brand mascot. If you keep it on the bench, you miss out on opportunities to make a mark on your customers. […]
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Domain Name Taken? Try These 7 Clever Solutions Instead
It’s been a long time coming, but you’re finally ready to launch the business you’ve been dreaming about for years! Your plans are set, you chose the perfect company name, and you’re itching to start promoting your brand. But, wait. You use a domain name search tool only to find yourcompanyname.com is not available. How […]
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How to Brand Your Business (Without Breaking the Bank)
Branding is the basis of a good sales strategy because it tells you who to target and how to present your products. When given choices, customers quickly rule out products that don’t fit their expectations. Branding your business adds fuel to your sales pitch. Branding is the sum of everything you do and the experience […]
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