Few beverages are more contentious than coffee. People are passionate about how they like their beans brewed. And strong opinions about coffee translate into loyalty to brands and businesses. In most cities and towns, customers have a variety of great…
Poor execution is the enemy of great logo design. A logo appears on all your marketing assets, and it should embody the pride behind your brand. Logos with distorted shapes, stretched-out text, and pixelated colors don’t capture the good qualities…
No matter how often logo design trends come and go, one style keeps rising back to popularity. Minimalist designs are simple, unique, and high in demand. In fact, many big brands are ditching outdated logos for fresher minimalist designs. Minimalist…
Logos need a strong visual identity that connects people to your brand. That’s why it’s tempting to look for a magic formula for choosing the right logo colors. Research suggests color can boost brand recognition by as much as 80…
Branding experts say a logo design needs to be unique but timeless, memorable but simple. So how do you create a logo for an event that’s already occurred nearly 20 times? Every four years, designers from host countries around the…
Like many trends, color trends begin with the experts. Folks in fashion or design circles choose their favorite hues, and gradually, they spread to other industries. One day, cool, sleek colors are all the rage. The next, it’s bright purples.…
As the new year rolls in, so do the latest logo design trends shaping business brands. Design preferences are always changing, and there’s no perfect formula for deciding which styles to adopt or ignore. Luckily, you don’t need to chase…
Color is the first thing you see in every logo, even when it isn’t the star element in a design. Our brains respond to the sensory language of color before we even process words or context. Yet, color is just…
In a lot of ways, branding is one giant optical illusion. Good branding looks simple on the surface, but it’s really the product of exhaustive research and design. Think of all the behind-the-scenes effort you put into making a great…
What’s the next step after creating a logo for your business? Refine the look of your brand, and start using your visual identity to interact with the public. A great logo is like your brand mascot. If you keep it…