83% of consumers are more likely to do business with a company after receiving a promotional product. But with 89% of people receiving at least one promotional product in the past 6 months, you have quite a bit of competition. Luckily,…
Summer is the perfect season to attract new and curious customers to your storefront. Whether you’re located in a small town or big city, you know how hard it can be to get customers to walk through your door –…
Awesome! You just made it through your third year! And you mastered the marketing updates from “It’s Been 2 Years: What Marketing Should You Be Doing?” You’ve already improved in a lot of areas. Your online presence has created a trusted brand…
Hooray! Your business is still going strong after another year! Hopefully, you made the marketing updates in “It’s Been [1 Year]: What Marketing Should You Be Doing?” Because you’re about to take these marketing concepts to the next level! Last year, you…
Congrats! You’ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail in their first year to due lack of funding,…
You’ve just finished a complete logo redesign, and you’re incredibly happy with the way it looks. Your new logo is much more in step with the rest of your marketing strategy. It’s consistent with what attracts your target customer, it’s legible,…
New Year, new you! Many individuals believe that January 1st is a way to reset and start setting and accomplishing personal goals for the upcoming year. However, while most are focusing inward on themselves, why not focus on setting goals…
‘Tis the season for spreading a bit of cheer, and nothing does a better job than a holiday card. An estimated 7 billion greeting cards are purchased every year and sent out around the world — and the majority of…
If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are…
It’s the middle of Q4 and you and your marketing team just calculated out the company’s spending for the entire year. The numbers seem to add up — all except your marketing budget, of which you have about a quarter…
