How You Can Use Signs & Banners Effectively

Need more exposure for your brand? Sure, you could hire a salesperson or a brand ambassador to go out and tell everyone about your company. But doesn’t that get costly? More employees raises your spending, something that many businesses (of any size) can’t afford. There’s a simple solution to this problem.

Signs and banners.

Using custom signs and banners to market your business is like hiring an affordable, effective, (and silent) salesperson. Once you put the sign or banner out, it does all the work for you. They’re a durable, one-time buy, with only one job: to get you new customers.

Here’s how these mobile marketers will help your business.

Increase the connection between your online and offline marketing

This is something we talk about a lot here on the FreeLogoServices Blog: brand consistency. One thing many businesses struggle with when marketing their new business is connecting their online and offline branding. Use our basic principles of brand consistency to help achieve this. Use the same logo, color scheme, tagline, and whatever else you use on your website on your signs. Put your URL on your banner encouraging people to go to your site. A well-connected on- and offline marketing strategy can really propel your business forward.

Continuously market your business

Signs work more hours than the standard 9 am to 5 pm, and don’t take vacation days. They also work nights and weekends. Good luck trying to find an intern who will do that. Whatever message you want to put out to potential customers–whether it’s news of a new line of products, a special event, an exclusive offer, or anything else–people will see it every time they pass by, whenever they pass by. A strong sign or banner is one of the best ways to market your business 24/7. Plus: our signs and banners are extremely durable so don’t expect to have to buy a new one anytime soon.

Market your brand from miles away

Signs and banners don’t have to hang right in front of your business to be effective. If you have a physical storefront or office to which you want people to come and check out, put arrows on your signs pointing to your business. Print five or so lawn signs and plant them on the busy roads showing your prospects where they should be going to do business with you. Once again, these signs are durable and able to stand through the elements.

Signs and banners are a great way to get discovered. Remember to include your business logo on your signs and banners. If you don’t have a logo for your business, try using an online logo maker to create one. Don’t let this opportunity pass you by.

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