Branding Tips for your Business
How to Create a Marketing Plan for Your Business [Intro Guide]
Congratulations on having a skill or business idea worth sharing with the world. Owning a business is a challenge, but it’s the best job security anyone can have. If you want a successful business to last, you have to create an ongoing strategy for growth. Marketing your brand is the smartest way to attract new […]
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What Is Brand Identity and Why Does It Matter? [Definitions]
Consider all the products you come in contact with in your home on an average day. Food. Footwear. Toiletries. Electronics. Your household items are a mix of daily necessities and personal indulgences. They paint a picture about your personality and values. Chances are, you even buy the same brands over and over again. You trust […]
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6 Creative Components of a Logo Design Masterpiece [Infographic]
Like any piece of artwork, designing a logo takes creativity, skill, and inspiration. A logo becomes part of a brand’s image, so it’s critical a logo design represents its brand properly. Brand identity, color, and typography all play a role. To design a true masterpiece, keep in mind these six creative components of a logo. […]
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How to Make a Business Website in 5 Easy Steps
In 2015, more than a third of total retail sales growth in the United States came from online sales. In fact, U.S. e-commerce grew 14.6 percent that year and has continued to flourish. In this digital age, no modern business should lack a functional, attractive website. When your business is starting out, a web presence is […]
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The 5 Elements You Need to Build a Strong Brand
In past centuries, a brand was a mark you might find on cattle to identify it as belonging to a particular rancher. But today, most people don’t think of cows when they hear the word “brand” or “branding.” According to Ashley Friedlein, President of Econsultancy, a brand is “the sum total of how someone perceives a […]
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Promote Your Business With These 6 Effective Social Media Trends
As a small business owner, you wear many hats. One of those hats is that of a marketing professional. To be an effective marketer, social media ought to be part of your marketing strategy. Find out how to grow your social media presence and promote your business with these six social media trends. 1. The continued popularity […]
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How to Create a Perfect Logo Design [7 Simple Steps]
Did you know that the average person makes around 10,000 decisions every day? Some of these are major decisions, but most are relatively minor: Where should I get coffee this morning? Blue or black sweater? About 95% of purchasing decisions occur subconsciously, according to Harvard Business School professor Gerald Zaltman. Part of that subconscious decision […]
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7 Ways to Use Custom Logo T-Shirts to Promote Your Business
Whether you just launched your small business or you’ve been running it for a while, you probably recognize the need to promote and market your products and services. Promotional strategies provide an opportunity for you to interact with your customers. They also encourage customers to take action, whether that action be to make a purchase, […]
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5 Slick Logo Design Trends to Expect in 2017
Logo design trends come and go. Some say you should take them with a grain of salt. After all, as a critical element of your brand, a logo must accurately reflect your company’s unique style and mission. It has to hold true to your brand—not get pushed around by fads. But you can’t disregard design […]
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How Small Businesses Can Prepare for Tax Season
As a small business owner, you may not have the luxury of an in-house accountant to assist you with your tax preparation each year. In fact, according to Bloomberg, about 46% of business owners don’t work with an accountant at all. Around 40% of small business owners spend up to 80 hours preparing for and […]
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