Business cards never seem to lose their relevance. Still today, 75 percent of small business owners keep business cards at their desk for easy reference. In any professional industry, it is absolutely necessary to have a business card.
Business cards are a reflection of who you are as person and what you represent. Giving out your card is one of the oldest and most effective ways of networking. But, there is a difference between bad business cards, good business cards, and great business cards. Below are a few tips on how to make your business card as effective as possible.
Keep your business card simple. Focus on the important parts; you only have 10-20 seconds to capture someone’s attention. In these 10-20 seconds, you need to make an impact through creative use of design, material, and color. People are ten times more likely to keep a business card if it contains color. Your business card also needs to start a conversation. Yes, you are different from your competition, your card needs to be as well. Make it memorable.
Priority of information is also very important. You should include your name, company name, contact information first and always. You can also include title, physical address, social media platforms, or website, but never create clutter. Don’t put any information on your card that is unnecessary.
Your card should also be brand consistent. It should echo the way you dress, what your business does, what you like, where you’re from–pretty much anything about you and your business, in the simplest form possible. If your logo and brand image is sleek, serious, and modern, don’t make your card silly, bright, and cluttered. Everything your business does should add up to the same brand image you are cultivating.
Finally, don’t be different to be different, be different to differentiate. Don’t do things that other people don’t do just because it sets you apart. There are reasons why business cards are all around the same size and weight. Large, heavy or odd-shaped business cards for no obvious reason just confuse and annoy your prospects. Be different with your designs and colors, not because you’re annoying.