Building a loyal customer base is extremely important. Did you know that acquiring a new customer is 5x more expensive than retaining a current customer? The million dollar question is how to get customers to come back after that initial purchase.
1. Keep in Contact With Your Customers
Use email marketing to stay in contact with customers after their first purchase. Send company updates, reminders, and targeted offers to entice them to purchase again. Make sure to remind them why they love your products or services.
2. Create a Loyalty Program
Easily create a loyalty program by turning the back of your business cards into a stamp card. A great way to persuade a customer to keep buying from your business is to offer them a free item or discount once they’ve made multiple purchases.
3. Have impeccable customer service
A customer will always remember the kind of service they receive from a business. Whether it’s graciously answering questions before they buy, or dealing with any complaints after, great service is often the deciding factor in whether or not a customer makes another purchase.
4. Reward loyal customers
Make sure that repeat customers know how much you appreciate their business. Reward them with extra coupons and discounts, or giveaways such as t-shirts, hats, and mugs with your logo.
5. Make it easy to get in contact with you
Make sure that customers know exactly how to contact you. You can do this by giving them business cards or pens with your company info , and with a contact form located in an easy-to-find location on your website.