Want to increase awareness for your brand and business but don’t want to break the bank? We understand how frustrating it can be to have a limited marketing budget when your competitors seem to have endless amounts of advertising money. But did you know you can market your small business just as successful as your competitors while still sticking within your allotted budget?
Below are just a few affordable ways to marketing your small business!
Business cards are a great low-cost way for small business owners to market themselves. Having business cards to hand out makes you look professional and prepared. Create and order business cards online for a low price, and hand them out to every person you meet. A great way to get the word out about your business locally is to put your card on local business boards and have other small businesses in your neighborhood hand them out. Getting referrals is a great way to get new customers.
Signs and Banners
Branded signage, such as lawn signs and banners, are extremely effective for getting you exposure to a local audience. While this kind of marketing may seem pricey, custom signage starts as low as $25.
Custom t-shirts and embroidered polos and hats with your logo will allow you to wear your company brand everywhere you go. Whether you wear them yourself, give them to employees to wear as uniforms, or give them as gifts to customers, branded apparel is going to get seen by lots of people. They start as low as $14 a shirt and you can add your website and phone number to the clothing to make it a walking billboard and business card.
Facebook and Twitter
Get potential customers to follow you on Facebook and Twitter by promoting special offers or benefits that they’ll receive if they do so. Once you’re connected with them on social media, you can use it to share updates, special deals, and any company news. It’s a free form of marketing, and it’s a great way to tap potential customers on the shoulder once a day.