Have you noticed a spree of redesigned logos lately? From Mastercard to Dropbox, brands old and new are taking a second look at their logos to reconnect with consumers. A logo visually expresses the values behind your brand. So when…
Did you know that 79% of customers do research online before visiting a store? With more people flocking to the Internet for answers, suggestions, and ideas, it’s no wonder that businesses who have a large online presence are the ones…
If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are…
When it comes to improving one’s online presence, most business owners think about designing a website or opting to run a paid online advertising campaign. While these two options will certainly drive traffic to your storefront, there is an easier…
Building your website is the first step to gaining online exposure. Customers are using mobile phones, tablets, and desktops to research a brand or product before setting foot in a store, so it’s essential to have an online presence. Websites…
Trying to think outside the box when it comes to generating some holiday revenue this year? Promotional products are a great option for businesses both large and small who want to expand their brand awareness and generate interest in a…
The holiday season is here and whatever website you visit these days, they all seem to have figured out the holiday-themed design. They have beautiful images of snowflakes and wrapped packages; bright reds, golds, and greens peppered throughout their site,…
It’s the middle of Q4 and you and your marketing team just calculated out the company’s spending for the entire year. The numbers seem to add up — all except your marketing budget, of which you have about a quarter…
A striking logo strengthens all your outreach efforts, giving your business a signature personality that stands out to customers. If you don’t have a logo, you’re ignoring an opportunity to bring more character and consistency to your whole brand. As…
As a small business just starting out, you’re almost always short on two things — time and money. Finding ways to save both are always at the top of your to-do list. And, while you don’t want to take shortcuts…
