In 2025, personal branding is no longer just for celebrities, CEOs, or social media influencers; it’s for everyone. Developing a strong and unique personal brand is the ticket that communicates your value to the world. Getting noticed in any industry…
Sustainability is a global issue that impacts everyone. If you’re a business owner, you can’t afford to neglect sustainability in every aspect of your operation, and that also means creating marketing materials and logos that promote eco-friendliness. But you might…
Logos are like fashion; they evolve, shift with the times, and sometimes get a total makeover. We all want to create a logo that stands the test of time, but in certain instances, a refresh is necessary. Your logo is…
When it comes to fonts, most people fall into one of two camps: team serif or team sans-serif. Some folks swear by the sleek, minimalist look of sans-serif typefaces, while others can’t resist the elegant details of serif fonts. But…
We know running a small business in 2025 comes with plenty of challenges, but one of the biggest is figuring out how to get noticed. The internet is crowded, competition is fierce, and customers have endless options at their fingertips.…
Today, we’re going to discuss something every designer knows about but not everyone can explain: visual hierarchy. It’s that magical set of design principles that guides your eyes, like an invisible GPS, through a website, poster, or app. From the…
Black Friday is basically the Super Bowl of sales. For one weekend (more like a whole week or month these days), brands go all-in. Amidst all of the price slashes and midnight drops, there’s one design element that can set…
Choosing the right color combination can take your logo design from basic to extraordinary. Nothing screams professional and polished quite like a logo that nails its colors. However, color selection is not arbitrary; there is science behind which colors work…
When you think of speed, performance, and luxury, the one image that inevitably pops into your head is the iconic Lamborghini bull surrounded by gold lettering and a badge-like design. For decades, the Lamborghini logo has been a statement of…
Whenever you think of powerful branding in the logistics and transport industry, only a handful of logos are as instantly recognizable (or as cleverly designed) as the FedEx logo. From its bold typeface to the infamous hidden arrow, the FedEx…