Over the last few years, social media profiles have become an essential part of any business. In some cases, an active social media feed is more important than an official website. It’s where customers can ask questions, get inspired and…
3.02 billion. That’s the number of social media users worldwide. If you don’t have a social media strategy for your company, you are missing out on a powerful marketing tool. Branding is often overlooked by the small business owner because the…
Starting-up in business can feel like a treacherous path, laden with obstacles, dead-ends, and financial risks. It can feel like no-one is there to hold your hand. And for small- and micro-businesses, that isolation can be lonely. However: You’re absolutely…
Awesome! You just made it through your third year! And you mastered the marketing updates from “It’s Been 2 Years: What Marketing Should You Be Doing?” You’ve already improved in a lot of areas. Your online presence has created a trusted brand…
Hooray! Your business is still going strong after another year! Hopefully, you made the marketing updates in “It’s Been [1 Year]: What Marketing Should You Be Doing?” Because you’re about to take these marketing concepts to the next level! Last year, you…
Congrats! You’ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail in their first year to due lack of funding,…
Are you designing a new business website? Good idea! These days, a large part of running and growing a successful business is having a website that attracts users and expands your reach. If a potential customer can’t google you or…
You’ve just finished a complete logo redesign, and you’re incredibly happy with the way it looks. Your new logo is much more in step with the rest of your marketing strategy. It’s consistent with what attracts your target customer, it’s legible,…
New Year, new you! Many individuals believe that January 1st is a way to reset and start setting and accomplishing personal goals for the upcoming year. However, while most are focusing inward on themselves, why not focus on setting goals…
Increasing your brand’s exposure online can be as expensive or least expensive as you’d like it to be. One of the easiest ways to improve SEO for your website and get your brand in front of an online audience is…
