The right LinkedIn logo size is 300 x 300 pixels for a company page and 400 x 400 pixels for a personal profile photo. Get these fundamentals wrong, and your logo gets cropped, blurred, or squeezed into an awkward circle the moment someone visits your page. Since LinkedIn is where most B2B buyers check out a business before visiting its website, a sharp, correctly sized image isn’t a small detail. It’s part of how professional you look before anyone reads a single word you’ve written. It’s also the place for thousands of freelancers looking to get hired by professionals from around the world.
This guide covers every image size you’ll need on LinkedIn in 2026: your personal profile photo, your company page logo and cover photo, and the images you post in your feed and articles.
Facebook, Instagram, and YouTube each have their own specs too, so if you manage those profiles as well, it’s worth checking our major platforms’ profile logo size guide alongside this one. You’ll also get a quick-reference table below that you can bookmark and come back to.
LinkedIn Personal Profile Image Sizes
Since your personal profile photo is the first thing people see on your LinkedIn profile, in comments, and in connection requests, it’s important to get the specs exactly right so it doesn’t look weird or plain wrong.
- Profile photo: Upload at 400 x 400 pixels. LinkedIn displays it at 200 x 200 pixels on desktop, but uploading at the higher resolution keeps it sharp on high-density mobile screens.
- Format & file size: Use JPG or PNG, and keep the file under 8MB.
- Profile banner (cover photo): 1584 x 396 pixels, a 4:1 aspect ratio. This wide banner sits behind your profile photo and headline.
- Safe zone: Your profile photo overlaps the left edge of the banner on desktop and covers more of it on mobile, so keep any text or logo elements centered, away from the bottom-left corner.
Headshot vs. logo: If you run a personal brand business, such as consulting, coaching, or freelance work, a real headshot builds more trust than a logo in the profile photo slot. Save your logo for the banner instead, where you have the space to show it clearly alongside a tagline or contact detail.
Common mistakes to avoid with personal profile image sizes on LinkedIn:
- Uploading a group photo or a photo taken from far away, where your face is too small to recognize at 200 x 200 pixels.
- Using a banner image with important text near the edges, since the profile photo circle overlaps part of it on desktop.
- Stretching a smaller image to fit 1584 x 396 pixels, which softens the image and makes text look blurry.
LinkedIn Company Page Image Sizes
A company page has its own set of specs, and they’re stricter about the logo than the personal profile is, since the logo also has to work as a tiny circular icon in search results and feeds.
- Company logo: 300 x 300 pixels minimum and in square format.
- Where it appears: Your logo shows up in LinkedIn search results, in your followers’ feeds next to every company update, and in the “People also viewed” panel on other pages. At small sizes, fine details disappear, so simple marks read better than super detailed ones.
- Safe zone for circular crop: LinkedIn crops the square logo into a circle in most placements. Keep your logo’s key elements, like the wordmark or icon, centered within the square so nothing important gets clipped at the edges.
- Company cover photo: 1128 x 191 pixels. This sits at the top of your company page, above the logo and page name.
- Safe zone: Keep your most important content in the center third of the cover image. LinkedIn crops the edges differently on mobile than on desktop, so text or logos placed too close to the sides can get cut off on one platform or the other.
- Brand colors & tagline: Use the cover photo as real estate for your brand colors, a short tagline, or a product shot. It’s one of the few places on your company page where you control the full visual, not just a small logo tile.
Common mistakes to avoid:
- Uploading a rectangular logo into the square 300 x 300 pixel slot, which forces LinkedIn to squeeze or letterbox it.
- Using a transparent PNG logo without checking how it looks against LinkedIn’s white and gray backgrounds, since faint colors can disappear.
- Leaving the cover photo blank or using LinkedIn’s default background, which makes an otherwise complete page look unfinished.
You can update your company logo or cover photo at any time from your Page admin view. Doing so doesn’t reset your follower count, page analytics, or post history, so there’s no reason to put off fixing a stretched or outdated image.
LinkedIn Post & Article Image Sizes
Beyond your profile and page, the images you share in posts and articles have their own recommended sizes.
- Shared link preview: 1200 x 627 pixels. This is the image LinkedIn pulls when you paste a URL into a post.
- Single image post: 1200 x 627 pixels for a landscape image, or 1080 x 1350 pixels for a portrait image that takes up more space in the feed.
- Article cover image: 1920 x 1080 pixels. This banner appears at the top of any long-form article you publish natively on LinkedIn.
Before you publish, preview how the image looks in the feed, not just in the upload window. LinkedIn crops and scales post images to fit the feed layout, so a portrait shot with a subject placed off to one side can end up cut in half on some screens. It’s also worth adding brief, descriptive alt text to any image you post, both for visitors using screen readers and because LinkedIn indexes that text for search.
Quick-Reference: LinkedIn Image Size Chart
| Placement | Dimensions (px) | Aspect Ratio | Format |
| Personal profile photo | 400 x 400 (displays at 200 x 200) | 1:1 | JPG or PNG, up to 8MB |
| Personal profile banner | 1584 x 396 | 4:1 | JPG or PNG |
| Company page logo | 300 x 300 minimum | 1:1 | JPG or PNG |
| Company page cover photo | 1128 x 191 | ~5.9:1 | JPG or PNG |
| Shared link preview | 1200 x 627 | ~1.91:1 | JPG or PNG |
| Single image post (landscape) | 1200 x 627 | ~1.91:1 | JPG or PNG |
| Single image post (portrait) | 1080 x 1350 | 4:5 | JPG or PNG |
| Article cover image | 1920 x 1080 | 16:9 | JPG or PNG |
LinkedIn’s published file size limit is 8MB for standard image uploads, and it’s the safest number to design around across every placement above unless you’re told otherwise for a specific upload type.
How to Update Your LinkedIn Images
Updating any of these images takes only a few steps, whether you’re refreshing a personal profile or a company page.
- Personal profile photo & banner: Go to your profile, select the camera icon on your current photo or banner, then upload the new file. LinkedIn lets you crop and reposition the image before saving, so you can double-check the safe zone before it goes live.
- Company logo & cover photo: From your company page, select the pencil icon in the top banner area, which opens the edit panel for both the logo and cover photo at once. Preview both together, since a new logo can change how the cover photo reads next to it.
- Post & article images: Upload directly within the post or article composer. LinkedIn shows a live preview of the crop before you publish, so check it against how the image looked in your editor.
Set a reminder to review these images every few months, especially after a rebrand, a new tagline, or a product launch. A logo that’s technically correct in size but out-of-date still undercuts the professional impression you’re going for.
LinkedIn Branding Best Practices for Small Businesses
Getting the pixel dimensions right is only half the job. Here’s how to make sure your LinkedIn presence actually looks like it belongs to your brand.
- Use the same logo everywhere: Your LinkedIn company logo, your website, and your business cards should all show the same mark. Inconsistent logos across channels make a small business look less established than it is. If you’re still finalizing your brand identity, a logo design guide for social media profiles covers how to choose a mark that holds up across platforms, not just on LinkedIn.
- Treat your cover photo as a brand statement: Instead of leaving it blank or using a generic stock image, use the space for your tagline, a product photo, or a shot of your team. It’s prime visual space that a lot of company pages waste.
- Run a consistency check if you’re a solopreneur: If you’re managing your LinkedIn presence solo, take five minutes to compare your profile photo, banner, and any company page side by side. Small mismatches, like an old logo version or a stretched image, are easy to miss when you’re the only one looking. For a broader look at tying your visuals together across every channel, see our guide to building your brand online.
If your current logo file doesn’t fit any of these dimensions cleanly, resizing it yourself in an image editor can distort the proportions or blur fine details. A tool like LogoMaker lets you download your logo pre-formatted for each of these exact LinkedIn specs, so you’re not stuck manually cropping and re-uploading every time LinkedIn changes a placement.
Frequently Asked Questions About LinkedIn Image Sizes
What size should my LinkedIn profile picture be?
Upload your personal profile photo at 400 x 400 pixels. LinkedIn displays it smaller, at 200 x 200 pixels, but the higher-resolution upload keeps it from looking soft on mobile screens.
What’s the correct LinkedIn banner size?
For a personal profile, the banner is 1584 x 396 pixels, a 4:1 ratio. For a company page, the cover photo is 1128 x 191 pixels.
What size does a LinkedIn company logo need to be?
At least 300 x 300 pixels, in a square format. LinkedIn crops it into a circle in most places it appears, so keep your logo’s key details centered.
Can I use a PNG for my LinkedIn logo?
Yes. LinkedIn accepts both JPG and PNG formats for profile photos, company logos, and cover photos.
Why does my LinkedIn cover photo look cropped on mobile?
LinkedIn crops cover photos differently on desktop and mobile. Keep your most important content, like text or a logo, centered rather than near the edges, so it stays visible on both.
