Branding Tips for your Business
8 Easy Ways to Get More Views on Facebook
These days, figuring out how to get more views on Facebook is a bit like playing musical chairs. Everybody’s doing it, so it can be hard to tell who’s really succeeding or just getting lucky. You can obsess over the perfect strategy to win coveted spots on user news feeds. But at key moments, your […]
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What’s the Difference Between a Website and a Domain?
When you’re ready to create a website for your business, it can be confusing to untangle all the Internet jargon. Most likely, you have a lot of questions about where to begin. What are web servers and URLs? What is the difference between a website and a domain? How and where does a website “live” […]
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Why Blogs Help: 5 Things You Need to Get Started
What’s more memorable — your first bike or the moment you learned to ride it? For most people, it’s the latter. A feature-packed bike has no value unless it delivers a pleasurable experience. The value comes from the sense of accomplishment you felt the first time you coasted without falling over. You gained the freedom […]
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CEO Thoughts: 5 Things I Wish I Knew Before Starting My Business
Starting a business is tough. You’ll inevitably run into things unexpected. Some will be great. Others will be terrible. After building four startups, I’ve learned a lot about launching a business. This year, I had the opportunity to speak with HuffPost about the challenges and excitements of entrepreneurship. They asked, “What are 5 things you […]
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10 Innovative Logo Design Trends to Expect in 2018
As the new year rolls in, so do the latest logo design trends shaping business brands. Design preferences are always changing, and there’s no perfect formula for deciding which styles to adopt or ignore. Luckily, you don’t need to chase every logo design fad to stay current. Branding is about building a unique story around […]
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Stand Out: How to Differentiate Your Business From Competitors
In the business world, three doesn’t make a crowd. It makes a marketplace. Few business owners get to work in an industry of one. Unless you’re bringing a completely new idea to market, you’ll always have competitors selling similar products. Fortunately, competition doesn’t kill business. It drives quality, innovation, and branding. Differentiation in business — […]
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What Are the Best Colors for a Company Logo?
Color is the first thing you see in every logo, even when it isn’t the star element in a design. Our brains respond to the sensory language of color before we even process words or context. Yet, color is just one part of the story. Think of a logo color scheme as a frame for […]
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What to Include on Your Website: A Guide for Business Owners
Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website drives away people who probably won’t come back. A website helps you build credibility, bring […]
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9 Creative & Budget-Friendly Holiday Marketing Ideas
Every year, the holiday season sparks a nationwide transformation. Customers who normally need to warm up to a purchase stay in a perpetual buying mood. An indulgent spirit spreads throughout the population, building enthusiasm for great deals. And shoppers finally give in and treat themselves to products they put off buying all year. The National […]
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To Make an Effective Logo Design, Follow These 5 Steps
In a lot of ways, branding is one giant optical illusion. Good branding looks simple on the surface, but it’s really the product of exhaustive research and design. Think of all the behind-the-scenes effort you put into making a great customer experience. All the details customers don’t see are the real meat of branding building. […]
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