Black Friday is the single biggest shopping event of the year. Online shopping continues to surge in popularity during Black Friday and the holiday season, with online spending breaking new records each year. Holiday shopping behaviors drive both online and…
In the digital age, much of the interaction that happens between a business and it’s potential customers happens online. There are many ways to reach out and make connections online, Facebook, Twitter, LinkedIn to name a few, however, these sites…
Productivity suffers in a cluttered and chaotic environment. According to the National Association of Professional Organizers, paper clutter is the number 1 problem for most businesses because it’s relatively easy to overlook scraps until it turns into a monster pile.…
As a small business owner, having a business card with all of your information to give out is critical. It’s the best way to exchange contact info with any connections you make. However, it is also the first impression of…
Social media is one of the best ways to market a small business and communicate with customers. However, in a study done earlier this year, only 53% of small businesses* are on social media. While you might not have the…
A world without color would be a drab, sad, empty world. That’s why different colors are mainstays in many cultures and traditions across the globe. When you are selecting which colors to use for your business and thus your logo,…
Create a Cohesive Online Presence. Do not neglect your online presence, even if your business is primarily offline. Potential customers are increasingly researching and making purchase decisions online. Creating a strong online presence can be as simple as adding your…
Tightening that distance between business owner and customer is beneficial to both parties involved. Realizing that you have more in common with your customers than you thought will bring them back into your store or office more often to do…
Organization can improve your business’s productivity, sales, and work environment without doubt. Lack of organization can slow down or weaken your sales and the moral of the company. It may be hard to get started initially, but give yourself a…
Let’s do a quick experiment. In which of the following examples is the name “John Smith” more apparent? John Smith or: Example Enterprises Senior VP of Sales John Smith To Contact Email, Fax, Call Cell Phone The first one, right?…
