Business Cards: Why They’re Still Critical for Small Business Owners

In the digital age, much of the interaction that happens between a business and it’s potential customers happens online. There are many ways to reach out and make connections online, Facebook, Twitter, LinkedIn to name a few, however, these sites have not replaced the importance of business cards for small business owners.  Having professional business cards is just as critical as it was 10 years ago.

Cost Effective and Personal

Business cards are a cost-effective way to add a personal touch to your interactions with potential and current customers. Business cards start at just $.05 per card, which is a small price to pay to  stand out amongst the digital requests your potential customers are receiving every day from email and social media.  

Be Prepared

It is still expected that a reputable business owner will have business cards. Having a card that looks professional with all of your contact info shows that you are prepared and professional.  

Make a Great First Impression

Handing someone a business card is the first impression they will have of your company. One that is professional, but also creative, will stand out and give your brand a personality. If your card stands out, it is sure to move to the top of the pile instead of the bottom of the trash.

Stay Top of Mind

Giving someone a tangible card with all of your business and contact information is a great way to make sure they remember you. It is something they can take with them and reference in the future.

Easiest Way to Stay in Touch

Writing down your contact info or using your phone takes time, can look unprofessional, and leaves room for errors.  (When was the last time you wrote a message and could clearly read it 5 days later?) Handing someone all of your contact information on a card is a quick, easy, and professional way to make sure that they can contact your business in the future.

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