Naming your business shouldn’t be a side project you handle between “real work.” A name is the first thing people learn about your company, and it tells everyone what you stand for. It also informs your branding, marketing, and product…
Once you get a business off the ground, your next hurdle is finding more customers. You want to keep growing, but where do you start? How do you reach customers outside your area? How do you make bigger sales? One…
Consider all the products you come in contact with in your home on an average day. Food. Footwear. Toiletries. Electronics. Your household items are a mix of daily necessities and personal indulgences. They paint a picture about your personality and…
In past centuries, a brand was a mark you might find on cattle to identify it as belonging to a particular rancher. But today, most people don’t think of cows when they hear the word “brand” or “branding.” According to…
Whether you just launched your small business or you’ve been running it for a while, you probably recognize the need to promote and market your products and services. Promotional strategies provide an opportunity for you to interact with your customers.…
Small companies often wonder about the ways they can promote their brand on a small budget. There are so many options out there, from television and online advertising to corporate event sponsorship; however, many of these ideas are expensive, and…
Nowadays, there are countless ways a business can market itself. Everything from traditional advertising to digital marketing, but these can be pricey and time consuming for small businesses. One of the most powerful, yet overlooked, types of marketing that small…
As a small business, it’s extremely important to have an online presence. It might seem like a waste of resources to get your business a website and build out your social media presence, but you are missing out on tons…
Branded office supplies serve many functions for small businesses. Using them to keep your office looking professional and organized will create a welcoming environment for vendors and customers. They also make great gifts for your customers. Remember, when you give…
Starting at just $29.95, high-quality vinyl banners are a cost-effective way to brand your business. Waterproof custom banners are one of the most versatile and professional ways to increase traffic to your storefront. You can also advertise a sale and draw…
