How to Successfully Rebrand Your Business
If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are…
Category Brand Building
The Top 10 Business Listings Your Company Should Be On
When it comes to improving one’s online presence, most business owners think about designing a website or opting to run a paid online advertising campaign. While these two options will certainly drive traffic to your storefront, there is an easier…
The Best (And Most Affordable) Ways to Promote Your Website
Building your website is the first step to gaining online exposure. Customers are using mobile phones, tablets, and desktops to research a brand or product before setting foot in a store, so it’s essential to have an online presence. Websites…
How To Spend The Rest Of Your Marketing Budget
It’s the middle of Q4 and you and your marketing team just calculated out the company’s spending for the entire year. The numbers seem to add up — all except your marketing budget, of which you have about a quarter…
How to Create Your Own Logo
A striking logo strengthens all your outreach efforts, giving your business a signature personality that stands out to customers. If you don’t have a logo, you’re ignoring an opportunity to bring more character and consistency to your whole brand. As…
7 Ways to Use Your Construction Logo on Promotional Products
Winning more business in the construction industry is all about getting to know people in your area. Construction projects are often a significant expense with a direct impact on a customer’s daily life or livelihood. Clients want assurance that you’re…
What to Include in Your Website Footer
When building a website for your business, there are a few crucial areas you will need to focus your attention on when you’re doing the design work: the header, the body, and the footer. The header of your website is…
Custom Logo Design: How to Stand Out in Your Industry
The Nike logo was created in 1971 by Portland State University student Carolyn Davidson. The original Google logo was created by Sergei Brin, one of the search engine’s co-founders. And the famous Air Jordan logo? Shoe designer Tinker Hatfield created…
Logo Styles: How to Choose the Right One for Your Business
Today’s business owners need to be aware that their brand needs a personality to stand out against competitors. Companies that are unable to tell a story about their business, product, or services may experience having difficulties retaining customers. The most…
How to Get Inspiration From Famous Logos … Without Copying
As strange as it sounds, imitation goes hand in hand with creativity. Artists naturally look to other designers to see what works and what doesn’t, so all creative ideas borrow from the past. By definition, an “original” concept is completely…
