Creating a logo is equal parts design expertise and understanding human psychology. A logo makes a powerful first impression and creates a bond with your customers from the first time they see it. Some people even go so far as…
Just as colors invoke certain feelings in the customer and are connected to different meanings, so too are shapes. A shape is the outline of an area or figure; it’s a geometric figure that can be recognized on a global…
Branding your business is an important aspect when it comes to trying to attract customers. Your brand image is the first thing customers interact with, so it’s essential to put some thought into branding aspects such as your business name,…
It’s all about minimalist logo designs these days, but creating a minimalist logo is harder than it looks. While we gawk and stare at sleek and modern technology logos, it’s important to understand that their logo design process most likely…
Does your company have a logo? A business logo is one of the core aspects of promoting your company as it gives you something to build your brand around. We process images 60,000 times faster than words, so having a logo really…
You know that your logo design is in desperate need of an update. But you also know that updating to a more modern logo could cost you some of your brand recognition — and potentially even business. The truth is that it…
Thinking about building a new branding questionnaire? Did you know that 77% of marketing leaders say that branding is critical to their growth? Unfortunately, most small business owners couldn’t define the word “brand” much less come up with a strategy for one.…
People in the business world know better than anyone that a great logo is essential for building a company’s brand identity. However, dynamic logos can afford business owners even more opportunity. These eye-catching dynamic logos allow business owners the chance…
Whether you’re starting a business, a brand, a website, or some other type of public entity, you would be wise to create a logo. Logos offer a number of advantages and work terrifically as marketing devices. But, what is a…
We’re less than a month away from the final season of Game of Thrones and while we’re already mourning the fact that we will no longer be able to stare at John Snow’s luscious flowing locks, we are excited to…
