If you haven’t noticed, Thanksgiving is a holiday of stark opposites. It’s one of the most sentimental times of the year … and the start of a mad buying frenzy. It’s about slowing down to spend time with friends and…
As a small business owner, you already know splitting your focus in too many ways is a recipe for failure. Although wearing a lot of hats is part of the job, tackling one problem at a time is the best…
Halloween is the start of the busiest holiday season of the year. Projected Halloween spending reached an all-time high of $8.4 billion in 2016, according to the National Retail Federation. With customers in a festive mood, it’s the perfect time…
Take a look at any business that’s had a lot of success, and you’ll notice that they all place a great deal of focus on one specific thing—marketing. A company may have crafted one of the finest products or services…
The question on every small business owner’s mind is how to gain more exposure. No matter the size of your marketing budget, it takes a lot of time, effort, and creativity to get new customers. Fortunately, you can piggyback on…
Do you stop marketing when sales speed up? It’s a common mistake small business owners make when orders are rolling in. One second business is booming, and then a few slow months leave you scrambling for new customers. Marketing gets…
Taking your goods to a trade show is a smart way to meet a lot of new customers face to face. According to the Center for Exhibition Industry Research, 92 percent of trade show attendees are looking for new products.…
Once you get a business off the ground, your next hurdle is finding more customers. You want to keep growing, but where do you start? How do you reach customers outside your area? How do you make bigger sales? One…
Congratulations on having a skill or business idea worth sharing with the world. Owning a business is a challenge, but it’s the best job security anyone can have. If you want a successful business to last, you have to create…
As a small business owner, you may not have the luxury of an in-house accountant to assist you with your tax preparation each year. In fact, according to Bloomberg, about 46% of business owners don’t work with an accountant at…
