Category: Offline Promotion
11 Bewitching Ideas for Promoting Your Business Around Halloween
Halloween is the start of the busiest holiday season of the year. Projected Halloween spending reached an all-time high of $8.4 billion in 2016, according to the National Retail Federation. With customers in a festive mood, it’s the perfect time to put a fun, creative spin on your promotions. Not so sure this spooky holiday […]
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6 Fundamental Marketing Channels to Grow Your Business
Take a look at any business that’s had a lot of success, and you’ll notice that they all place a great deal of focus on one specific thing—marketing. A company may have crafted one of the finest products or services available today, but if no one knows about it, the likelihood of it taking off […]
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8 Simple Tips For Promoting Your Business at a Local Event
The question on every small business owner’s mind is how to gain more exposure. No matter the size of your marketing budget, it takes a lot of time, effort, and creativity to get new customers. Fortunately, you can piggyback on big events to build momentum. Your community is the best source of local marketing ideas […]
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Local Marketing: 6 Ways to Promote Your Business in Your Community
Do you stop marketing when sales speed up? It’s a common mistake small business owners make when orders are rolling in. One second business is booming, and then a few slow months leave you scrambling for new customers. Marketing gets put on the back burner for a lot of reasons. You don’t have a huge […]
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How to Design a Killer Trade Show Display: 6 Simple Steps
Taking your goods to a trade show is a smart way to meet a lot of new customers face to face. According to the Center for Exhibition Industry Research, 92 percent of trade show attendees are looking for new products. About 46 percent of attendees are in upper management. That means they have the power […]
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How to Prepare for a Trade Show (The Smart Way)
Once you get a business off the ground, your next hurdle is finding more customers. You want to keep growing, but where do you start? How do you reach customers outside your area? How do you make bigger sales? One answer is trade shows. What is a trade show? A trade show is an exhibition where […]
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How to Create a Marketing Plan for Your Business [Intro Guide]
Congratulations on having a skill or business idea worth sharing with the world. Owning a business is a challenge, but it’s the best job security anyone can have. If you want a successful business to last, you have to create an ongoing strategy for growth. Marketing your brand is the smartest way to attract new […]
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How Small Businesses Can Prepare for Tax Season
As a small business owner, you may not have the luxury of an in-house accountant to assist you with your tax preparation each year. In fact, according to Bloomberg, about 46% of business owners don’t work with an accountant at all. Around 40% of small business owners spend up to 80 hours preparing for and […]
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7 New Year’s Resolutions for Your Small Business
As the New Year rolls in, many people are making resolutions— promises to live a healthier lifestyle, lose a certain number of pounds, follow a clean diet, travel somewhere new, or achieve a career goal. The New Year is a great time to start thinking about some fresh goals for your small business as well. […]
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Preparing for Small Business Saturday
Small Business Saturday, November 26, is a can’t-miss marketing and sales opportunity for your business. It was originally started in 2010 by American Express, as a way of encouraging people around the country to shop at small, local businesses between Black Friday and Cyber Monday. Here is how to prepare for it. How To Get […]
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