Today’s business owners need to be aware that their brand needs a personality to stand out against competitors. Companies that are unable to tell a story about their business, product, or services may experience having difficulties retaining customers. The most…
As strange as it sounds, imitation goes hand in hand with creativity. Artists naturally look to other designers to see what works and what doesn’t, so all creative ideas borrow from the past. By definition, an “original” concept is completely…
So you have your finished logo and you’re ready to promote it both online and offline. One of the best ways to promote your brand’s logo is on social media channels. Having a social media channel is one of…
Any good salesperson knows that planting the first seed of interest in a prospective customer is half the battle. Most people instinctively say “no” to sales pitches, which doesn’t make it easy to break through to new customers. Introducing people…
We all have the tendency to accumulate more items than we can keep track of. Thanks to our shared penchant for clutter, bags are an indispensable accessory. Bags provide all-purpose storage for everything from portable electronics to baby supplies, making…
Even with our lives going digital, business cards are still a viable way to exchange information. They are small, handy, inexpensive to make and you can still use them when there s no internet connection. With cards being an inexpensive…
Veterans Day and Memorial Day aren’t the only national holidays dedicated to honoring troops. August 7 is a time to show appreciation for fallen and wounded servicepeople who have made sacrifices for our freedom. This lesser-known event is called Purple…
Oh, the places your logo could go — if you put it on your packaging, the places are truly endless. Think about it: your packaging could be doing so much more than just carrying purchased products. Custom packaging, including branded stickers,…
Social media is tearing down the wall between back-end business management and front-end service. In this age of transparency, the choices you make to develop a product are just as important as how you treat customers. Consumers want to engage…
Mother’s Day brings out droves of sentimental shoppers looking for thoughtful ways to show appreciation. The National Retail Federation expects 86 percent of Americans to celebrate in 2018, shelling out an average of $180 per person. Total spending is projected…
