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Are You Using Loyalty Cards to Win Repeat Business?

Customer loyalty programs have their naysayers, but one thing is clear. Keeping an existing customer is less costly than attracting a new one. Roughly 57 percent of consumers buy more from companies if they’re loyal to them. No doubt, one of your top priorities is to reach more people and grow your small business. At […]

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Blast from the Past: The Good and Bad of Retro Logo Designs

Times change, trends go out of style, and some logo designs start looking ripe for an update. Even the best logos have an eventual expiration date. By keeping up with trends, you can figure when it’s right to stand behind a classic logo or reinvent your brand mark. A retro logo design can stand out […]

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