Category: Featured
Dynamic Logos: When and How to Use Them
People in the business world know better than anyone that a great logo is essential for building a company’s brand identity. However, dynamic logos can afford business owners even more opportunity. These eye-catching dynamic logos allow business owners the chance to explore different variations in color, presentation, and shape while retaining the visual cues that […]
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What is a Logo? Everything You Need to Know
Whether you’re starting a business, a brand, a website, or some other type of public entity, you would be wise to create a logo. Logos offer a number of advantages and work terrifically as marketing devices. But, what is a logo, exactly? What does a logo include and what purpose does it really serve? Below, […]
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Game of Thrones Logos: An Analysis of Each Major Houses’ Sigil
We’re less than a month away from the final season of Game of Thrones and while we’re already mourning the fact that we will no longer be able to stare at John Snow’s luscious flowing locks, we are excited to finally get some closure. But before we get carried away with fan theories and final-season […]
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Signs It’s Time To Turn Your Side Hustle Into A Business
Quitting your full-time day job in favor of your side hustle is a daunting endeavor. Careful planning and hours of weighing the pros and cons are necessary before pulling the plug on your current gig. Turning your side hustle into a business is the ultimate leap of faith – but there are a few key […]
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National Women’s History Month: The Top Women-Owned Businesses & Their Logo Designs
We’re partway through Women’s History Week (first full week of March) and International Women’s Day (March 8th) is coming up in a few days. So, in honor of all the entrepreneurial women out there, we want to showcase some of the best logo designs from women-owned businesses. But first, let’s quickly discuss what all the […]
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Should You Copyright or Trademark Your Logo?
There seems to be a bit of confusion between the words “copyright” and “trademark” – what usually happens is people use them interchangeably. And if you aren’t a legal expert, we don’t blame you for thinking these two words are one and the same. However, when it comes to designing a logo for your business, […]
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How Much Should A Logo Designer Cost?
A logo is an essential aspect of your business’ identity. It’s the first impression customers have of your business. As such, it’s important to carve out a budget for a business logo so that your business comes off as professional and trustworthy. How you acquire the logo design is up to you, but know that […]
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What Does A Logo Designer Do?
Logo designers are professional graphic designers who create unique and custom brand imagery for the individual or company who hired them. Logo designers can either be freelancers, full-time employees at a design firm or advertising agency, or work under a temporary contract. Most professional designers have an undergraduate degree in graphic design and may also […]
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Zara Revealed A New Logo – And We Actually Like It
January 2019 seems to be a major rebranding month for notable companies. The task management system powerhouse Slack recently revealed a new logo design, and Kate Spade New York also made their iconic spade-shaped logo more versatile. The latest new logo design reveal came from Zara, a global fashion retailer — and contrary to what […]
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How To Tell If A Branded Item Is Real Or Fake
The majority of shoppers will make purchasing decisions based on the brand name or logo on an item. Companies spend billions of dollars protecting and marketing their genuine brand image to ensure customers know that they are getting the real thing — not a counterfeit. Unfortunately, the counterfeit market is thriving thanks to improved copycat […]
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