Looney Tunes Logo

How to Design a Cartoon Logo for Your Brand

When you start designing a new logo, it suddenly feels like every great idea is already taken. You want your brand to stand out, but you don’t want a logo design that’s too overdone or hard to remember. Creating a cartoon logo is a great way to get around this dilemma. Cartoon logos help you […]

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Mac desktop computer with a logo design software on the screen

Logo Design Trends We’ll See in 2020

Staying up to date on design trends is important to keep your logo effective, impactful, and relevant. As 2019 comes to a close, we’re thinking about logo design trends of 2020. Better yet, the new year is a perfect opportunity for you to evaluate your current logo and determine whether it’s working for or against […]

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creating a brand identity

Creating an Effective Brand Identity and Guidelines

There is no mistaking a strong brand identity. Some companies are instantly recognizable by just their logo and branding. Imagine a basketball player, mid jump. Imagine his legs spread wide and his arms outstretched, the front hand pushing the basketball towards a net you can’t see, but you know is close. What colors did you […]

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Display of color swatches to help develop a color palette

Best Online Color Palette Generators

The color palette you choose for your logo design sets the tone for your entire brand identity. Depending on what industry you’re in, you might want to convey power and dependability. Or, you might want to appear playful and inviting, even from miles down the road. Whatever your message is, the color palette of your […]

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The 6 Most Useful Technology Blogs for Small Business Owners

Starting-up in business can feel like a treacherous path, laden with obstacles, dead-ends, and financial risks.  It can feel like no-one is there to hold your hand. And for small- and micro-businesses, that isolation can be lonely.  However: You’re absolutely not on your own.   If you’re growing and scaling up a new business, you need […]

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logo shapes background

The Meaning Behind Shapes in Logo Design

Just as colors invoke certain feelings in the customer and are connected to different meanings, so too are shapes. A shape is the outline of an area or figure; it’s a geometric figure that can be recognized on a global scale. Shapes can be as complex as dodecagons and as simple as triangles. When it […]

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Brand Business Concept With Colorful Wooden Blocks

What Your Logo Style Says About Your Brand

Branding your business is an important aspect when it comes to trying to attract customers. Your brand image is the first thing customers interact with, so it’s essential to put some thought into branding aspects such as your business name, logo design, and slogan or tagline. The most important part about branding your business is […]

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pencil eraser

Trimming the Fat: What You Can Afford to Remove From Your Logo

It’s all about minimalist logo designs these days, but creating a minimalist logo is harder than it looks. While we gawk and stare at sleek and modern technology logos, it’s important to understand that their logo design process most likely took a team of designers, countless hours, and thousands (or millions) of dollars to get […]

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updating a logo design

Updating Your Logo Design: What Elements Should You Change?

You know that your logo design is in desperate need of an update. But you also know that updating to a more modern logo could cost you some of your brand recognition — and potentially even business. The truth is that it can feel almost impossible to create a logo that resonates with today’s market without alienating your long-term […]

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two business women shaking hands

Dynamic Logos: When and How to Use Them

People in the business world know better than anyone that a great logo is essential for building a company’s brand identity. However, dynamic logos can afford business owners even more opportunity. These eye-catching dynamic logos allow business owners the chance to explore different variations in color, presentation, and shape while retaining the visual cues that […]

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