Guide to Consistent Branding: Start With the Basics

Look at some of the biggest brands in today’s economy. Apple. Coca-Cola. Google. Whenever you see a product from one of these companies, see one of their ads, or pass by a store, you know immediately who is the creator of that product, message or store. These companies all have very strong brand consistency. All of the products (including marketing materials) they release resemble one another, although they have different functions and messages.

Brand consistency comes from repeated use of a company’s visual themes, including colors, font and tagline. Start by printing your company’s logo on all marketing materials, invoices, and customer communications. Expand by using the same colors and font when creating any new products including your website and Facebook and Twitter pages.

Having an organized, consistent brand image builds recognition and loyalty with your customers. They will become more familiar with your brand and products, and be more likely to do business with you again. Build your brand in a variety of ways, on a large selection of customizable marketing products that work for your industry to help ensure that your brand is constantly on the minds of current customers and also visible to potential new customers.

Building a brand takes time – start with easy-to-create to promotional products. The words ‘promotional product’ can mean anything from signs and banners, to pens, mugs, t-shirts and business cards to name a few. Wearing your logo is the best way to start building your brand. Most people see an average of 100 people every day. Turn these 100 strangers into 100 customers with wearable marketing products. We suggest:

  1. Classic T-Shirts.
    One of the best-selling products on our site, these short sleeve custom classic t-shirts are available in sizes S-XXL. Print your logo in full color on both sides, and choose between a white, gray, or black shirt. Have you pictured your logo on a custom black t-shirt? Shirts are made from 100% pre-shrunk cotton and are the perfect canvas to feature your brand.
  2. Long Sleeve T-Shirts.
    Our custom long sleeve t-shirts are perfect branding options for the colder months. Use these soft, all-cotton white shirts for your employees’ uniforms and build the visual consistency of your brand. Shirts are available in sizes S-XXL and are great for both men and women. We’ll print your logo exactly how you want it on the front of the shirt. Promote your business anywhere you go, any time of the day.
  3. Ultra Soft T-Shirts.
    If you’re looking for the most comfortable way to market your brand, you’re looking for our custom ultra-soft t-shirts. The extra soft cotton and modern fit make these shirts the right choice for your workers and customers–both men and women, sizes S-XXL. Print your logo on both sides and get double the exposure.

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